Refreshed June 20, 2026.
Lindblad Expeditions, a travel company that gained popularity mainly through its alliance with National Geographic, has recently tapped ID Media as its new media agency of record. The move comes in anticipation of the 2013 travel season, when a multimedia campaign by ID Media will attempt to boost tourists' interest in Lindblad's eco-tourism and expedition offerings. According to recent reports cited in a press communique, consumer interest in travel increased despite economic downturn. In 2011 alone, Americans spent $564 billion on leisure travel - which was up 7 percent compared to 2010. Reports from luxury marketing consultancy Unity Marketing revealed that in 2012, consumers plan to spend more on luxury vacations, with a particular interest in experiential travel. These positive trends encourage Lindblad Expeditions to seek out a strong media partner, with a proven record in the travel sector. ID Media has it. With travel brands like Cayman Islands Department of Tourism, Jamaica Tourist Board and American Express's Delta SkyMiles travel rewards card on its roster, the agency can deliver what Lindblad Expeditions need most.
Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Other news
See all
EPR Editorial Team · 06/20/2026
What EA’s FIFA Scandal Taught Gaming PR
EA’s FIFA Ultimate Team scandal — alleged inside sale of $1,000–$2,000 Icon card packages — became gaming’s most quoted PR crisis. The five-move response, and what the playbook looks like in 2026 when players ask ChatGPT, not Google, what happened.
EPR Editorial Team · 06/20/2026
Will AI Replace PR Pros? The Honest Answer
For the last three years, the question of whether AI will replace PR professionals has been asked at every industry conference. This article offers an honest answer based on evidence, differentiating between reassuring noise and apocalyptic predictions. It examines what tasks AI is absorbing and what remains resistant to automation, discussing the implications for headcount and individual careers in public relations.
Ronn Torossian · 06/20/2026
The CMO's Reddit Operating Manual
Most CMOs do not have a Reddit strategy. They have a Reddit problem. Eleven moves to build the citation moat — from assigning an owner to reporting Reddit performance directly to the CEO. The operating manual for the AI Communications era.
Most brands are invisible inside AI search. Is yours?
EPR publishes the data every week.
Free. Weekly. Unsubscribe anytime.