How do you measure the value of a Facebook ad? Likes, interactions, engagement or hard sales? Here are a few options, and tools to help you gain market intelligence and conduct successful Facebook advertising.
New York law company Menicucci, Villa & Associates PPLC has hired Relevant Public Relations as its new public relations agency of record.
Why write a book that no one will read? Your book may have been a labor of love, but there’s no reason why applying PR strategies to foster audience engagement and book sales has to be exhausting. In fact, when you focus on being an effective PR strategist the “doing” feels less forced. New York Times Bestselling author, Marianne Williamson, says, “We don’t need to do lists, we need to be lists.” Here, we’ve provided 7 “to be” strategies for establishing a successful brand and online presence as a book author.
HEINEKEN USA has just announced selecting Edelman as their public relations agency of record (AOR) for Corporate Communications and their Dos Equis brand. According to the news, Edelman's responsibilities for both is to include PR campaigning, reputation management, employee engagement counseling, and media relations activities.
Donald A. Baer has been recently named Burson-Marsteller's new Worldwide Chief Executive Officer.
WWPR named Olivia Doherty, Laura Hornbuckle and Jennifer Myers winners of the 2012 Emerging Leaders Awards.
The International Olympic Committee (IOC) steps up social media efforts to promote the London 2012 Summer Olympics. These include partnerships with Instagram, foursquare promotions, Facebook contests to win free tickets, and much more.
Hill+Knowlton and Ms. Keill have confirmed that there are no lobbying restrictions that prohibit her from lobbying government, effective immediately.
In this role, Moore will oversee advertising sales and campaigns, developing the revenue strategy of InsightAds™, an innovative platform designed to target consumer who have the intention of making a purchase for CPG brands.
Meredith Xcelerated Marketing (MXM), a Meredith Corporation global, digital and customer relationship marketing agency, announced last week their having won a total 11 Magnum Opus Awards. The recent awards, for their work on behalf of clients; Kraft, Volkswagen, State Farm, Wells Fargo and Publix, came at the 9th Annual Magnum Opus Awards ceremonies.