Very few companies find real value in running long-term ads on Facebook - and usually, for small companies, this is not even an effective practice. But for those who believe in the power of numbers to attract even more numbers, the strategy works.
Poptent’s popularity is growing as its social network of videographers has reached over 50,000 members in more than 140 countries. Additionally, Poptent has exceeded $5 million in cash payments for video assignments.
Ron Sachs Communications announced its acquisition of What’s Next Marketing, a full-service social/digital media/marketing practice, to enhance the Sachs firm’s national reach.
The Personal Edition, currently in limited release, helps professionals manage performance and utilize the platforms social networking features to enhance professional relationships.
Recovery Brands have secured a $600K angel round, announced their first local media partnership with U-T San Diego, and signed NEA-backed Elements Behavioral Health's Promises Treatment Centers as customers.
Bangalore-based Jade Magnet Online, an online crowdsourcing marketplace for media and creative services, will enter the West Asia market with Mixilion, a 60/40 Qatar-based joint venture.
In two separate transactions, Publicis Groupe has acquired 51% of the shares of the BBH network, in which Publicis Groupe has already held a 49% stake, and 100% of the shares of NEOGAMA/BBH in Brazil.
In news from the travel industry, leading news publication TravelDailyNews has launched their Asia-Pacific outlet targeting travel professionals worldwide. A move to further expand on the media companies already extensive industry coverage, the launch of the new portal seems particularly valid given the overall lack of news penetration in the region.
The company will be using the funds to accelerate growth through further investments in product and technology development and prepare for a public offering.
Inc.com's 30 under 30 list identifies and profiles America’s Coolest Young Entrepreneurs 2012 - including Pinterest staff members Ben Silbermann and Evan Sharp, Spotify's Daniel Ek, and 27 others.