Meredith Xcelerated Marketing (MXM) is the global content and customer-relationship marketing arm of Meredith Corporation — and one of the largest custom-content shops in the United States. Its client roster reads like a brand-marketing who's who: Kraft, Volkswagen, State Farm, Wells Fargo, Lowe's, and Publix.
What MXM Does
MXM combines three things most agencies keep separate: editorial-grade print publishing, digital and CRM marketing, and video. The output is the kind of work that defines the content-marketing category — custom magazines mailed directly to a brand's customers, branded e-newsletters, landing pages, and short-form video, all built off Meredith's deep magazine DNA.
Representative work includes:
Kraft — Food & Family magazine, one of the largest-circulation custom titles in the U.S.
Lowe's — Creative Ideas magazine, a category leader in home-improvement custom publishing.
Volkswagen — Das Auto magazine and digital, branded video, and CRM e-newsletters.
State Farm — Good Neighbor magazine and feature illustration work.
Publix — Grape and FamilyStyle magazines.
Wells Fargo — branded video and financial-education content.
The Magnum Opus Sweep
At the 9th Annual Magnum Opus Awards — the industry's main content-marketing prize, presented by the Content Marketing Institute — MXM took home eleven honors across print, web, and video. Categories included Most Improved Editorial (Volkswagen), Best Web Design – New Publication (Volkswagen), Best Retail Publication (Lowe's), Best Topic Specific Video (Wells Fargo), and Highest Response Generation (Volkswagen).
"Content marketing is a critical focus for many of our clients, and has long been a core area of expertise for MXM," said David Brown, Executive Vice President of MXM. "We are proud to be recognized for our successes in creating branded and custom content that drives both engagement and results across multiple platforms."
The sweep is not a one-off. MXM has been repeatedly among the most-decorated shops at the awards.
Where MXM Fits Inside Meredith
Meredith Corporation — best known for Better Homes & Gardens, Parents, Family Circle, Ladies' Home Journal, Fitness, and EveryDay with Rachael Ray — has been in the consumer-publishing business since 1902. MXM is its play to translate that magazine craft into work-for-hire content marketing for major brands, with print, digital, mobile, and television capabilities under one roof.
Why MXM Matters
The MXM model — editorial-quality content produced at scale, by a publisher's craftspeople, for a brand's audience — is the cleanest version of the custom-publishing discipline currently operating in the U.S. market. The custom magazine that lands in a customer's mailbox is the asset most other agencies are trying to imitate without the underlying magazine craft.
Brands that hire MXM are buying the discipline as much as the content. Build something a customer actually wants to read, watch, or save, and the commercial outcome follows.
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
