Waggener Edstrom Worldwide Asia Moves

Last week Waggener Edstrom Worldwide announced today announced having expanded their Hong Kong office’s luxury portfolio. The agency reportedly added several major brands as well as a new hire of note, Sunni Hong. On the strength of 46 percent year-on-year growth, Waggener Edstrom Worldwide adds designer Cole Haan, and completes major campaigns for leather goods specialists LANCEL, and the wine brand Pernod Ricard.

As part of the news from WE New York’s Cole Haan appointed the firm to handle their communication efforts in Hong Kong. Connie Chan, Senior Marketing Manager of Cole Haan, offered this about her company’s decision:

“Standing out in the luxury business is not an easy feat. Having unique designs are one thing but being able to tell a story and connect with consumers is another. When we sought to find the right partner to do this with us, we required a firm that did not only have a strong track record, but also a passionate team that understands the industry landscape and our target audience.”

WE recently undertook to publicize French leather goods brand LANCEL’s latest collection, as well as having just having helped Pernod Ricard to build their online presence for an Asia marketing push. As for Sunni Hong joining the Consumer team, Winnie Lai, Vice President of Greater China, Waggener Edstrom Worldwide offered this:

“I am very proud of what our team has achieved so far – within the luxury space and beyond. It is because of this diverse and talented group of people that we are in an excellent position to take on work that spans across disciplines and even borders. With individuals like Adrian and Sunni at the helm of our leadership team, I have no doubt that this momentum will continue.”

Earlier this year Waggener Edstrom kicked off this year’s Hong Kong International Film Festival event, entered the Korea Market, and became the AOR of Kowloon Watch Company, among other movies in the Asia market. For those who are unfamiliar, ‘Waggener Edstrom is a global, integrated communications agency with more than 850 people deployed in 18 offices worldwide.