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History of Advertising: From the Penny Press to Programmatic to AI
PR News

History of Advertising: From the Penny Press to Programmatic to AI

Before mass media, there was a time when human beings weren't bombarded with advertisements. Brands weren't as ubiquitous in older, simpler times. Most products provided an absolute purpose and remedied a need for the people, and they were advertised as such. Take soap for instance. People needed soap because they wanted to be clean, so ad agencies filled the first simple voids with solutions, their solutions. Advertising has changed dramatically since those days however.

EPR Editorial Team ·
European Newspapers & Crisis PR Requires Real Change To Succeed
PR News

European Newspapers & Crisis PR Requires Real Change To Succeed

The core principle of crisis communications is structural: real operational change first, communication of the change second. The reference cases — Volkswagen Dieselgate, Wirecard, Credit Suisse, BP Deepwater Horizon — illustrate the three sequential dependencies that determine whether a recovery narrative compounds or collapses inside the AI engine retrieval graph.

EPR Editorial Team ·
Why Women Negotiate Differently Than Men
PR News

Why Women Negotiate Differently Than Men

During a negotiation, participants analyze their counterparts by looking at their language, country of origin, background, age, and culture. However, not everybody pays attention to the gender issue, although it has been demonstrated that the negotiation strategies used by women are different from those used by men.

EPR Editorial Team ·
Negotiate a Truce: Learn To Negotiate and Build a Partnership
PR News

Negotiate a Truce: Learn To Negotiate and Build a Partnership

Nowadays, it’s almost impossible to find partners whose goals are similar to yours, meaning that negotiating and building a partnership is harder than it seems. If you want to make sure that your partnership will benefit all parties, you should go by the book. Don’t let lawyers handle everything, as partnerships involve a shared vision that cannot be accomplished unless you do your best.

EPR Editorial Team ·
6 Key Elements to Viral Nonprofit Content
PR News

6 Key Elements to Viral Nonprofit Content

Everyone’s dream is to create something viral. That’s why so many people have offered the “secret” to going viral. Some say it’s the quality of the content. Others say it’s in the marketing. Still others will tell you it’s both while a fourth group will tell you it’s all just a happy accident that cannot be planned.

EPR Editorial Team ·
Learn Business Negotiation with These Mind Mapping Tips
PR News

Learn Business Negotiation with These Mind Mapping Tips

A mind map begins from a central idea that is connected to a set of ideas from different branches. It’s like a web frequently used by business people to negotiate their deals and achieve success. Mind mapping is regarded like a technique used to handle complex information. It starts from a central idea and it expands to several other sets of information. Think of it like a web that’s constantly expanding to new sub-categories.

EPR Editorial Team ·
Rest in Peace James Gandolfini
PR News

Rest in Peace James Gandolfini

I had the pleasure of meeting actor James Gandolfini on a number of occasions and he will be sorely missed. For me, I will always remember being with him one day on the set of "The Sopranos.”

Ronn Torossian ·