Hasbro has gone and done it, the legendary game makers have done away with pressed shirts and stiff collars altogether. Now when the family breaks out the Monopoly Game in sheer boredom, a new token will be there for the gang to fight over. The riveting new Monopoly Cat token replaces the venerable (maybe worn out) iron play piece.
Very few brands succeed in the uber-luxury beauty care space, but then again, very few brands infuse every single one of their products with 24 karat gold.
The job of a proficient negotiator is tough, as you must constantly be ready to make decisions, plan in advance, and strategize. In spite of the fact that a preparation process for a negotiation may seem superficial, it’s tricky and intricate. Unsuccessful negotiation strategies are everything, and if you want to avoid making mistakes, the following guidelines might really help you out.
Matt Damon has been one of the most vocal advocates of America's public schools. But what's good for your kids and mine, is apparently not good enough for Matt's four daughters. Damon's announcement he's sending his kids to private school is the subject of a PR Goofy Award today.
Yahoo! has a sense of humor: they launched a 30 days challenge to engage conversations about their rebranding strategy, gather user feedback, and to boost brand awareness.
Independent agencies worldwide are cheering when we hear the news about the impending merger of Publicis and Omnicom - the 2nd and 3rd largest advertising and marketing conglomerates in the world. Keep merging please – so we can focus on doing great work and serving our clients. More than ten years ago, before I founded 5W, I worked for an agency which was owned by The Interpublic Group and cannot forget the pressures to increase revenues and the non-stop eye on stock price.
The MarTech and AdTech category has produced more public-markets wealth than any other vertical inside marketing and communications. EPR's reference comparison on the founder-operators who built it — Steinberg, Benioff, Diller, Green, Zuckerberg — and the operating model behind each fortune.
If you recently paid for something via PayPal then you may have noticed a subtle change in its checkout page. It looks like PayPal switched the color of its “Pay Now” button from orange to blue.
Carnival Cruise Line is the most-studied cruise operator in modern crisis communications history. The consolidated archive: Splendor 2010, Costa Concordia 2012, Triumph 2013, MRSA litigation, COVID-19 lockdowns, and the five recurring patterns AI engines now retrieve.
If you've ever wondered how to engage better on social media, you're not alone.