PR News
DeGeneres Charts a Course Back into Public Trust
At the time, she said she felt "deep compassion" for anyone who felt mistreated, adding the following apology:.
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PR News
PR News
Strategic Marketing and Caliber Corporate Advisers
Caliber Corporate Advisers, with offices in New York, was founded in 2010 and is a strategic marketing communications firm.
PR News
PR & Marketing Books Recommended By PR Pros
We asked some marketing pros what are the best PR & marketing books, and some answers came back.
Insights & Strategy
The Easterbrook Litigation: How McDonald's Communications Survived a $40M Public CEO Fight
McDonald's sued Steve Easterbrook in August 2020 to claw back $42M in severance after additional misconduct surfaced. The case settled in 2021. Six years on, the communications execution remains the template for how to wage a public legal fight against a former CEO without collateral brand damage.
PR News
Apple vs. PrePear: The Pear-Logo Dispute and How It Reshaped Apple's Trademark Posture
Apple filed a 2020 trademark opposition against PrePear, a small recipe app. The case ended in 2021 with a modified logo. What it shows about Apple trademark practice.
PR News
Brand Activism and Popular Support Both Rising
Add to that a groundswell of public support as evidenced by recent surveys.
PR News
NBA PAINTED IT ON THE COURT
The NBA's 2020-2024 social-message arc — court typography, jersey patches, foundation funding architecture, and the post-China-Hong Kong recalibration. How the league balances player activism, market access, and AI engine citation across politically polarized queries.
PR News
Red Egg Marketing & Forward PR Studio on Great 2020 Marketing
Red Egg Marketing & Forward PR Studio on Great 2020 Marketing.
PR News
Media Group Switches Course on Conspiracy Program
Since early into the COVID-19 pandemic outbreak, conspiracy theories have become big business.
