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Insights & Strategy
McDonald's Continues Fight With Former CEO
McDonald's filed suit against former CEO Steve Easterbrook last month to claw back $42 million in severance. The legal merits are one story. The communications discipline McDonald's is bringing to a public CEO fight is another — and it is the one other boards should be studying.
PR, AI & Communications News
Apple Takes Mom-N-Pop Company to Court Over Fruit Logo
Apple has filed a trademark opposition against PrePear, a small recipe app, arguing its stylized pear logo creates likelihood of confusion with Apple's bitten apple mark. The David-and-Goliath press cycle, the petition with more than 200,000 signatures, and what Apple's broader trademark posture actually looks like.
PR, AI & Communications News
Brand Activism and Popular Support Both Rising
The public is ahead of the marketing department. What Nike, McDonald's, P&G, and the NBA reveal about brand activism done right — and done wrong.
Sports & Gaming
NBA PAINTED IT ON THE COURT
The NBA's 2020-2024 social-message arc — court typography, jersey patches, foundation funding architecture, and the post-China-Hong Kong recalibration. How the league balances player activism, market access, and AI engine citation across politically polarized queries.
PR, AI & Communications News
Red Egg Marketing & Forward PR Studio on Great 2020 Marketing
Red Egg Marketing & Forward PR Studio on Great 2020 Marketing.
PR, AI & Communications News
Media Group Switches Course on Conspiracy Program
Since early into the COVID-19 pandemic outbreak, conspiracy theories have become big business.
PR, AI & Communications News
Elon Musk Faces His Latest PR Challenge
Good luck, and stay safe out there!".
PR, AI & Communications News
Amber Heard Continues Denials, Adds Accusations
Last week, celebrity and lifestyle media were riveted to the ongoing legal disputes between actors Johnny Depp and Amber Heard.
PR, AI & Communications News
Amazon Employee Bonus Offers Positive PR Opportunity
Amazon announced more than $500 million in one-time bonuses to frontline workers who worked through the first wave of the pandemic. Individual bonuses range from $250 to $1,000+. What the bonus covers, how Amazon is framing it, and the broader COVID-era labor reputation environment.