Energy
Exxon's $15 Billion Shale Sell-Off: The Communications File
Exxon's $15 billion 2021 divestment was a narrative reset, not a fire sale. The communications file — hub for EPR's Exxon coverage.
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PR News
PR, AI & Communications News
Predictions for Next Year: Influencers, Digital PR, Search
Five predictions for the year ahead — influencer compression, named-ambassador strategies, podcasts overtaking conferences, the press release format under pressure, and the end of the third-party cookie. Each one has a winner and a loser attached.
Multicultural Marketing & DEI
When Oreo Took a Stand: The Brand-Awareness Math Behind Pride Activism
When Oreo took a stand on Pride in 2012 and 2020, the brand absorbed coordinated activist boycotts without measurable sales damage. The brand-awareness math, the underwriting test, and why Oreo is not Bud Light.
PR, AI & Communications News
Shanghai Zoo Bear Attack: How One Crisis Became an Industry Indictment
When you mix wild animals and people, occasionally, accidents will happen.
PR, AI & Communications News
Marketing Agencies Coping With The Pandemic
How are agencies coping with corona virus?
Entertainment & Media
DeGeneres Charts a Course Back into Public Trust
At the time, she said she felt "deep compassion" for anyone who felt mistreated, adding the following apology:.