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Michael O’Brien assumes the role of global CEO at 5WPR, succeeding Dara Busch, who is departing. O’Brien will oversee all aspects of the agency’s operations, providing strategic guidance and fostering staff development. The appointment became...
NH Collection Dubai The Palm, a luxury hotel, has appointed 5WPR as its agency of record it embarks on its second year of operation. The agency’s primary focus will be on executing media relations campaigns targeting...
360PR+ has relocated its New York office to 60 Charlton Street, a LEED Gold certified building in the bustling Hudson Square district. Founder and CEO Laura Tomasetti emphasizes the office’s design, aimed at inspiring and...
In a terrible PR decision today, Eylon Levy the brilliant spokesperson for the Israeli government has been suspended. This decision comes after Levy’s response to British Foreign Secretary David Cameron regarding humanitarian aid provoked anger...
5WPR recently launched its 2024 Consumer Culture Report highlighting the growing consumer inclination to splurge, and emphasizing the importance of personalized connections for brands. Word of mouth proves pivotal, with 46% citing it as the primary...
WPP is set to merge BCW and Hill & Knowlton, creating a dominant $1 billion PR entity named Burson, potentially becoming the industry’s largest player. The consolidation, effective from July 1, follows BCW’s creation five...
UCOS (University of Central Oklahoma) recently unveiled impressive upgrades to its Chad Richison Stadium, including a state-of-the-art video display system. The enhancements, detailed in a recent article by Sports Video Group, represent a significant...
5WPR has secured the skincare brand StriVectin as its latest client. The 5W Beauty PR team is set to take on the role of driving strategic storytelling for StriVectin’s core products and innovations, as well as for...
5WPR unveils a dedicated defense PR and aerospace PR vertical, marking a strategic expansion of its B2B Technology, Corporate Communications, and Government Affairs divisions. This move aims to provide an extensive range of services tailored to the intersection...
The fashion world was rocked by a firestorm of criticism after two new Balenciaga campaigns were released, sparking allegations that the brand condoned child exploitation. Balenciaga, known for its controversial designs under the artistic direction of...
