PR News

Welch's Taps Ketchum to Promote Concord Grape Juices

Welch's, the leading marketer of Concord and Niagara grape-based products, appointed global public relations agency Ketchum as its AOR.

United States of America Vietnam War Commemoration to Honor Vietnam Veterans and Their Families

The family entertainment network Inspiration Networks expanded its commitment to veterans recently by partnering with The United States of America Vietnam War Commemoration and providing the Commemoration with the network’s video, entitled “Thank You For Your Service,” a moving homage to Vietnam Veterans. As part of becoming a Commemorative Partner, the official commemoration flag and certificate, signed by the Secretary of Defense and Chairman of the Joint Chiefs of Staff, was presented to INSP Chairman and Chief Executive Officer David Cerullo.

Debate on Obamacare Continues

As the debate about Obamacare continues, Family Research Council's (FRC) Senior Legal Fellow Cathy Ruse, Esq. spoke at a rally today outside the U.S. Capitol calling on Congress to exempt Americans from impending Obamacare regulations, as President Obama has similarly exempted corporations.

Ruder Finn Hires Gina Kelly From Disney

Today Ruder Finn, Inc. announced their having appointed Gina Kelly (left) as Director of Talent and People Experience. Kelly joins Ruder Finn from The Walt Disney Company bringing a vast experience in leadership development, employee recruitment and training, and employee relations to the leading PR firm.

Russian Public Relations – And Brand Vladimir Putin

Russia is a personal subject for me. Being married to a Russian woman, my kids speak Russian and I am a board member of a major non-profit organization aimed at educating Soviet émigrés’ to the US, RAJE.

Tricky Client Negotiation Strategies for Consultants

Management consulting means helping companies and organizations improve performance, by making use of smart strategies and tactics to fix problems. The job of a business consultant is to attend negotiations and find sensible techniques to close deals without having to sacrifice the integrity of his client’s company. Every once in a while, consultants are obliged to make use of tricky negotiation methods to get things done. These strategies are not always the most ethical, because the goal is to sign a contract in your favor.

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Yahoo! Reveals New Logo, True to Its Roots

Yahoo!'s new logo debuted, but failed to impress at large. Many fans described it as "all sorts of terrible" and "stuck in the 90's." What do you think?

What’s the Connection Between Sales and Marketing?

You’ve probably wondered whether sales and marketing are somehow connected with each other. In case you didn’t know, marketing is defined as a large number of activities whose goal is to produce leads, while sales imply turning an ordinary individual into a buyer, and doing whatever is possible to make him become a faithful customer. Every company has a sales department and a marketing one, and both of them depend on each other, being strongly connected by leads.

Should the World Cut Brian Bosworth Some Slack?

I will never forget an NFL moment when two highly touted football superheroes met in an explosion of energy at the goal line. La Raiders superman Bo Jackson just ran over "The Boz", that's it.