Tag

Publicist Craft

Definition of a publicist and everything you need to know about a career as a publicist

Definition of a publicist and everything you need to know about the career — the foundational explainer on what publicists do, how to enter the field, the skills required, and the day-to-day operational discipline of professional public-image management.

EPR Editorial Team · Jun 2, 2026

Careers

What Does a PR Publicist Do in 2026? Inside the Job in the Answer-Engine Era

The PR publicist job changed more in the last 18 months than it did in the previous 20 years. Inside the role in the answer-engine era.

EPR Editorial Team · Jun 2, 2026

Insights & Strategy

Being a celebrity publicist in a post-truth era

"Flack" — the celebrity-publicist drama starring Anna Paquin — and what the show documents about the publicist craft in the post-truth era. The case study in how the alternate-reality construction work actually operates, and what real publicists say about the depiction.

EPR Editorial Team · Jun 2, 2026