Tag

Pumpkin Spice Latte

Social Media Marketing Strategies for Companies

Starbucks operates one of the most-studied corporate social media operations in any consumer category. The seasonal beverage cycle, the customer trend amplification, the platform-native production, the loyalty integration. What the discipline actually requires now.

Ronn Torossian · Oct 31, 2022

Crisis Communications

Starbucks Pumpkin Spice PR Crisis

Starbucks just spent three weeks managing the most awkward PR crisis a beverage brand can have — proving that its signature drink does not actually contain pumpkin. The Food Babe investigation, the rapid corporate response, and the reformulation that turned criticism into a relaunch narrative.

EPR Editorial Team · Sep 15, 2014