
PR Agencies and the 2020 Office-Closure Question: A Retrospective
A retrospective on how PR agencies handled the 2020 office-closure question — three operators on the record, what held up, and the agency category settlement five years on.

A retrospective on how PR agencies handled the 2020 office-closure question — three operators on the record, what held up, and the agency category settlement five years on.

Bospar is an independent, all-remote tech and health PR agency founded January 1, 2015 by Chris Boehlke and Curtis Sparrer. 80 employees, $11.2M 2024 revenue. 11 nominations in 2026 PRWeek US Awards. "Politely pushy" boutique competing on craft.

The independent PR career — when to go independent, the two flavors (solo consultant vs boutique founder), rate cards, how clients actually find you, setting up the practice, what the first twelve months look like, and what compounds. The operating reference for senior practitioners thinking about leaving the firm.

The full five-year arc of Marissa Mayer's tenure as Yahoo CEO — from the July 2012 hire through aggressive acquisitions, the remote-work decision, the logo refresh, security breach disclosures, the 2017 sale to Verizon, and her $186M departure package.