A super nice "news feel" and Facebook login etc., sure do make the new Yahoo! a contender for my home page again. Somehow that seems secondary for a PR news editor at the moment though. Mayer announcing on an NBC show, when Yahoo! has such a sweet partnership with ABC, now that is either a PR goof or some super-duper-secret business strategy none of us ever heard of.
Not to be too tough on Mayer here, Yahoo! does seem to have a way with somehow influencing CEOs into weird behavior. Mayer's predecessors all ended up with the Yahoo! screen door hitting them in the seat of their pants, and just over such as the NBC smite here. Business Insider's Nicholas Carlson captured the full facial flub in also pointing out Good Morning America actually has more peeps watching than Today. Wow.
Even despite the apparent goof though, one has to admire what Mayer is up to of late. The new web and mobile looks, deciding to join Google in some ways (if Yahoo! can't beat em), taking big steps toward at least change - Yahoo! has been mired down for what seems like forever. Hold on though, there's speculation the whole Melissa Mayer side switch is some Mata Hari Google plan anyhow.
Yes, who knows what will end up being. Experts in some camps say Yahoo! will dump their deal with Microsoft and search any time, and it's funny the way my signup performed on Yahoo! just before writing this too. I term this screen Yahoogle! But one never knows, maybe in the end we will be paying tribute to Goofacehoo! or? Whatever, Yahoo! is doing better now than in the last four or five years, this is good news.
And the PR firms who work with Yahoo, including Golin-Harris, Peppercomm and Hill & Knowlton should make sure to always include a picture of super-hot Mayer – that’s great PR.
A super nice "news feel" and Facebook login etc., sure do make the new Yahoo! a contender for my home page again. Somehow that seems secondary for a PR news editor at the moment though. Mayer announcing on an NBC show, when Yahoo! has such a sweet partnership with ABC, now that is either a PR goof or some super-duper-secret business strategy none of us ever heard of.
Not to be too tough on Mayer here, Yahoo! does seem to have a way with somehow influencing CEOs into weird behavior. Mayer's predecessors all ended up with the Yahoo! screen door hitting them in the seat of their pants, and just over such as the NBC smite here. Business Insider's Nicholas Carlson captured the full facial flub in also pointing out Good Morning America actually has more peeps watching than Today. Wow.
Even despite the apparent goof though, one has to admire what Mayer is up to of late. The new web and mobile looks, deciding to join Google in some ways (if Yahoo! can't beat em), taking big steps toward at least change - Yahoo! has been mired down for what seems like forever. Hold on though, there's speculation the whole Melissa Mayer side switch is some Mata Hari Google plan anyhow.
Yes, who knows what will end up being. Experts in some camps say Yahoo! will dump their deal with Microsoft and search any time, and it's funny the way my signup performed on Yahoo! just before writing this too. I term this screen Yahoogle! But one never knows, maybe in the end we will be paying tribute to Goofacehoo! or? Whatever, Yahoo! is doing better now than in the last four or five years, this is good news.
And the PR firms who work with Yahoo, including Golin-Harris, Peppercomm and Hill & Knowlton should make sure to always include a picture of super-hot Mayer – that’s great PR.
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Editorial Team
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.
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