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Hedge fund company SpringOwl unleashed a brilliant Public Relations take-down campaign aimed at Yahoo which has been covered in media worldwide this week. In a 99-page presentation, the investment company called for Yahoo to reduce their workforce by 80% and replace Chief Executive Marissa Mayer for … [Read more...]
After a thirty day challenge that promised a lot, the new Yahoo! logo stays "true to Yahoo!'s roots", aka: whimsical, purple, with an exclamation point. The company considers that the new logo embraces the evolution of its products. The new logo was designed by Yahoo!'s own team, formed by … [Read more...]
Yahoo! has a sense of humor: they launched a 30 days challenge to engage conversations about their rebranding strategy, gather user feedback, and to boost brand awareness. Yes, almost everyone will be talking about the move, and dissecting each logo variation that will grace the network every day, … [Read more...]
If Google has gotten a lot of public perception miles out of buying stuff, Yahoo! can certainly be said to be on a PR roll of a sort given their most recent Rondee acquisition. The San Diego based free conference calling service grab does have a few experts puzzled as to where Yahoo's small … [Read more...]
Yahoo! CEO Marissa Mayer has one up on all past Yahoo! CEOs with the announcements of the last couple weeks. She unveiled a brand spanking new Yahoo! landing via NBC's Today Show, and anyone taking a look at Yahoo! now should be delighted. This, along with Mayer basically adopting the successes of … [Read more...]
Well over a year after its official launch back in July 2011, Yahoo started the first campaign to promote its gossip site omg! The campaign includes several components and was created by Pitch, which also handled experiential and PR. The social and digital elements are handled by MediaVest, while … [Read more...]
Yahoo! Sports promises breaking news and interactive coverage "Beyond Gold" to over 700 million fans around the world. The technology powered media company, will bring together consumers and advertisers from around the world to celebrate London 2012 with some of the most comprehensive, social, … [Read more...]
Yahoo Small Business has just released the Marketing Dashboard, a new product helping small biz manage and enhance their digital marketing strategies and efforts. The new service offers a consolidated view of a business’ results for their marketing efforts and of their online reputation. The Yahoo … [Read more...]
Yahoo wants to force Facebook to license 10 to 20 patents for different technologies that include advertising, social networking, messaging and website customization. Facebook would either pay licensing fees or risks a lawsuit, according to undisclosed sources. “Yahoo has a responsibility to its … [Read more...]
There are only two kinds of people in the world, starting today. People who once worked for Yahoo!, and people who currently work for Yahoo! News that the wavering Internet giant has "stirred" the leadership pot once again is no surprise. CEO Scott Thompson getting a fresh new board of directors? Oh … [Read more...]