Brilliant Hedge Fund PR & Marketing Campaign by SpringOwl’s Yahoo Campaign
Hedge fund company SpringOwl unleashed a brilliant Public Relations take-down campaign aimed at Yahoo which has been covered in media worldwide this week. In a 99-page presentation, the investment company called for Yahoo to reduce their workforce by 80% and replace Chief Executive Marissa Mayer for her spending excessive amounts of shareholder money. While SpringOwl has an undisclosed investment in Yahoo, their proposal seeks to eliminate 9,000 of the 10,700 full-time employees. It also proposes a slash of wasteful spending on free food and parties potentially saving the company $2 billion dollars annually. Whatever else it was, it was brilliant... Read More >