Brilliant Hedge Fund PR & Marketing Campaign by SpringOwl’s Yahoo Campaign

2015-12-18 by EPR Staff
yahoo shareholders

Hedge fund company SpringOwl unleashed a brilliant Public Relations take-down campaign aimed at Yahoo which has been covered in media worldwide this week. In a 99-page presentation, the investment company called for Yahoo to reduce their workforce by 80% and replace Chief Executive Marissa Mayer for her spending excessive amounts of shareholder money. While SpringOwl has an undisclosed investment in Yahoo, their proposal seeks to eliminate 9,000 of the 10,700 full-time employees. It also proposes a slash of wasteful spending on free food and parties potentially saving the company $2 billion dollars annually. Whatever else it was, it was brilliant... Read More >

Yahoo! Reveals New Logo, True to Its Roots

2013-09-05 by EPR Staff
yahoo! new logo

After a thirty day challenge that promised a lot, the new Yahoo! logo stays "true to Yahoo!'s roots", aka: whimsical, purple, with an exclamation point. The company considers that the new logo embraces the evolution of its products. The new logo was designed by Yahoo!'s own team, formed by Bob Stohrer, Marc DeBartolomeis, Russ Khaydarov, and an intern Max Ma. The final result was announced with pride, by Marissa Mayer herself: We knew we wanted a logo that reflected Yahoo - whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud. It... Read More >

Yahoo! to Unveil Its New Logo on September 4th

2013-08-07 by EPR Staff
yahoo daily logo day 15

Yahoo! has a sense of humor: they launched a 30 days challenge to engage conversations about their rebranding strategy, gather user feedback, and to boost brand awareness. Yes, almost everyone will be talking about the move, and dissecting each logo variation that will grace the network every day, from now on to September 4th at 9pm PST! And this is what you see today: Tomorrow, the logo will change, but at the end of the challenge, there are three "classics" that will not go out of style: the color purple, the iconic exclamation point, and the yodel. The bold rebranding... Read More >

Will Yahoo Make “Hangouts” Out of Rondee?

2013-06-13 by EPR Staff

If Google has gotten a lot of public perception miles out of buying stuff, Yahoo! can certainly be said to be on a PR roll of a sort given their most recent Rondee acquisition. The San Diego based free conference calling service grab does have a few experts puzzled as to where Yahoo's small business segment is going to run with this latest new toy. Yahoo’s acquisition spree seems to be taking on momentum, rather than slowing down  these over the last 24 hours. Tumblr is a big deal, but snapping up GhostBird Software and then Rondee in a "one-two" move,... Read More >

Marissa Mayer’s New Yahoo! & Food for Thought on Goofacehoo!

2013-02-20 by EPR Staff

Yahoo! CEO Marissa Mayer has one up on all past Yahoo! CEOs with the announcements of the last couple weeks. She unveiled a brand spanking new Yahoo! landing via NBC's Today Show, and anyone taking a look at Yahoo! now should be delighted. This, along with Mayer basically adopting the successes of Google Ads in a deal announced earlier this month, certainly paints Mayer as pro-profit and progress. Then there is a PR hiccup to be considered too... [caption id="attachment_40978" align="aligncenter" width="585"] The new Yahoo![/caption] The cleaner, and more user friendly look of Yahoo! really should be the big news. An old time... Read More >

Yahoo UK Launches First Integrated Campaign to Promote omg!

2012-10-13 by EPR Staff

Well over a year after its official launch back in July 2011, Yahoo started the first campaign to promote its gossip site omg! The campaign includes several components and was created by Pitch, which also handled experiential and PR. The social and digital elements are handled by MediaVest, while for CBS will take on the outdoor campaign. The campaign will start this weekend at the Westfield shopping centre in Shepherd’s Bush, and has many interesting things prepared for participants. Yes, it is about interaction and participants, as shoppers will be able to queue on a pink carpet and have their... Read More >

Yahoo! Goes Beyond Gold with London Coverage on Yahoo! Sports

2012-07-19 by EPR Staff
Yahoo! Sports

Yahoo! Sports promises breaking news and interactive coverage "Beyond Gold" to over 700 million fans around the world. The technology powered media company, will bring together consumers and advertisers from around the world to celebrate London 2012 with some of the most comprehensive, social, interactive, and personal experiences to date, across every screen. Yahoo! Sports may not be the only entity that promises a lot it terms of media coverage, but it has the potential to become one of the most popular, surpassing the BBC in online reach. This is a brilliant media opportunity for Yahoo! and not only. Many... Read More >

Yahoo Launches Marketing Dashboard for SMBs

2012-05-02 by EPR Staff

Yahoo Small Business has just released the Marketing Dashboard, a new product helping small biz manage and enhance their digital marketing strategies and efforts. The new service offers a consolidated view of a business’ results for their marketing efforts and of their online reputation. The Yahoo Marketing Dashboard has four different components, search engine and directory listing, online reputation management, campaign tracking and site traffic analysis. Featuring American Express Open as one of their launch sponsors, the Yahoo Marketing Dashboard might become a great way to generate revenue. It will be available as a free version as well, but most... Read More >

Yahoo Might Take Legal Action against Facebook over Advertising Patents

2012-02-29 by EPR Staff
Yahoo vs Facebook

Yahoo wants to force Facebook to license 10 to 20 patents for different technologies that include advertising, social networking, messaging and website customization. Facebook would either pay licensing fees or risks a lawsuit, according to undisclosed sources. “Yahoo has a responsibility to its shareholders, employees and other stakeholders to protect its intellectual property. We must insist that Facebook either enter into a licensing agreement or we will be compelled to move forward unilaterally to protect our rights,” says an Yahoo official quoted by Search Engine Watch. These patents that Yahoo believes Facebook is using in its advertising systems are not... Read More >

Yahoo! Are They That Incompetent?

2012-02-09 by EPR Staff
Yahoo! logo

There are only two kinds of people in the world, starting today. People who once worked for Yahoo!, and people who currently work for Yahoo! News that the wavering Internet giant has "stirred" the leadership pot once again is no surprise. CEO Scott Thompson getting a fresh new board of directors? Oh boy. The only story missing in the Yahoo! corporate comedy of errors is a harsh one, but a realistic one too. Why don't we all just call this fiasco what it is? I was reading some of the articles this morning, stories which open the next chapter in... Read More >