Yahoo - Everything Public Relations
Talk about the gambit of opinion smacking us all in between the eyes! Just Google Marissa Mayer then hit “news” – Yahoo!’s boss is either able to walk on water, or woefully pitiful as an executive. The news headlines on the Mayer’s one year Yahoo anniversary range from “How CEO Marissa Mayer turned around Yahoo” to “Marissa Mayer Has Improved Everything at Yahoo Except the Most Important Thing”.
If Google has gotten a lot of public perception miles out of buying stuff, Yahoo! can certainly be said to be on a PR roll given their most recent Rondee acquisition. The San Diego based free conference calling service grab does have a few experts puzzled as to where Yahoo’s small business segment is going to run with this latest new toy.
Well over a year after its official launch back in July 2011, Yahoo started the first campaign to promote its gossip site omg! The campaign includes several components and was created by Pitch, which also handled experiential and PR. The social and digital elements are handled by MediaVest, while for CBS will take on the outdoor campaign.