Yahoo - Everything Public Relations

Brilliant Hedge Fund PR & Marketing Campaign by SpringOwl’s Yahoo Campaign

yahoo shareholders

Hedge fund company SpringOwl unleashed a brilliant Public Relations take-down campaign aimed at Yahoo which has been covered in media worldwide this week. In a 99-page presentation, the investment company called for Yahoo to reduce their workforce by 80% and replace Chief Executive Marissa Mayer for her spending excessive amounts of shareholder money. While SpringOwl […]

Yahoo! and Marissa Mayer: Guilty or Innocent of Mediocrity?

Marissa Mayer

Talk about the gambit of opinion smacking us all in between the eyes! Just Google Marissa Mayer then hit “news” – Yahoo!’s boss is either able to walk on water, or woefully pitiful as an executive. The news headlines on the Mayer’s one year Yahoo anniversary range from “How CEO Marissa Mayer turned around Yahoo” to “Marissa Mayer Has Improved Everything at Yahoo Except the Most Important Thing”.

Will Yahoo Make “Hangouts” Out of Rondee?

If Google has gotten a lot of public perception miles out of buying stuff, Yahoo! can certainly be said to be on a PR roll given their most recent Rondee acquisition. The San Diego based free conference calling service grab does have a few experts puzzled as to where Yahoo’s small business segment is going to run with this latest new toy.

Yahoo UK Launches First Integrated Campaign to Promote omg!

yahoo-omg-uk

Well over a year after its official launch back in July 2011, Yahoo started the first campaign to promote its gossip site omg! The campaign includes several components and was created by Pitch, which also handled experiential and PR. The social and digital elements are handled by MediaVest, while for CBS will take on the outdoor campaign.

Yahoo Launches Marketing Dashboard for SMBs

Yahoo Small Business has just released the Marketing Dashboard, a new product helping small biz manage and enhance their digital marketing strategies and efforts. The new service offers a consolidated view of a business’ results for their marketing efforts and of their online reputation. The Yahoo Marketing Dashboard has four different components, search engine and […]