Creator Economy
How To Use Stories, Reels, and Shorts
Stories, Reels, Shorts, and TikToks under sixty seconds are the funnel layer of social media — not the brand layer. Use them accordingly.
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Shorts
Technology
YouTube vs TikTok
YouTube and TikTok are competing for the same consumer attention from structurally different positions. TikTok's algorithmic feed and short-form format versus YouTube's long-form depth and search infrastructure. The format competition and what the next twelve months may bring.
Social Media
YouTube: The Second-Largest Search Engine on the Open Web
YouTube is a search engine that renders its results as video. 2.7B users. 500 hours uploaded per minute. The buyer-intent surface most PR programs still miss.