A definitive reference on how the most-studied marketing operation in modern business actually works — philosophy, playbook, failures, and lessons every CMO can carry into the AI-answer era.
Apple ranks #3 in Engineered Virality: How Digital PR Campaigns Turn Audiences into Amplifiers, anchored by its "Shot on iPhone" user-generated content…
Top PR campaigns of the 2020s — Spotify Wrapped, Liquid Death, Patagonia, Heinz Draw Ketchup, IKEA, Dove Real Beauty, and Apple Shot on iPhone. What made each work, and why the playbook is being rewritten for the answer-engine era.