
Balancing Discipline and Experimentation in Social Media
For small and midsize firms, social media marketing can be tricky business.

For small and midsize firms, social media marketing can be tricky business.

Facebook seems to be starting to offer special counselling to companies in the automotive industry as it has already assigned consultants to brands like Aamco and Cottman Transmissions Systems, advising them on how to manage directory information and supplying other tactics to help generate leads for locations nationwide.

TabSite has recently redesigned its Page Manager area to work seamlessly with the new Facebook’s Timeline page and tab design.

Ford Mustang is one of the first brands to test the new advertising options on Facebook's Logout Page. Their post containing the ad to the 2013 Mustang was shared 7,000 times in the first 13 hours of their campaign. Add to that 17,000 likes on Ford's own page and the millions of users logging off and seeing the ad, and you can get the overall picture of this campaign's success.

One of the main reasons companies use Twitter is for sharing their content.

Last Monday, Twitter, the microblogging platform, has acquired Posterous, a blogging platform known for its slick and trendy media-sharing interface.

Draw Something by game developer OMGPOP is a pictionary-for-smartphones gaming app that came in free or paid ad-free editions that had been downloaded more than 1.2 million times in the first ten days, and reached a total 20 million downloads and generated 6 figures per day after five weeks.

Brands really need to focus on connecting with consumers in a genuine way because, if they don’t, they will throw the brands under the bus. Here are 6 high profile tweets that backfired.

Social serendipity became one of the hottest trends for this Austin conference, leveraging new technology around ambient discovery to connect people of similar interests. Highlight, Forecast, Ban.jo and the other discovery apps became the darlings of this year’s event, marking SXSW a successful laboratory to test the latest in social tech.

Instant data brings the possibility of constantly adapting the content and offers a possibility of having a page with more interaction.