Social SEO was the 2013 hack — viral videos and infographics gaming Google rankings. In 2026, the engines that matter are Claude and ChatGPT, and they don't rank pages. They cite sources. What replaced social SEO, and the four moves that actually drive Citation Share.
The 2026 Instagram platform reality \u2014 Reels-first algorithm, Threads adjacency, Shop tab removal, creator monetization, AI-generated content, and where Instagram fits in the modern brand stack alongside TikTok and YouTube Shorts.
Founded 2013 by Chris Pavlovski. NASDAQ: RUM. $95.5M 2024 revenue. $775M Tether investment Dec 2024. 67M peak MAU. The free-speech YouTube alternative that became a public company.
Cosette Rinab — USC PR grad, 2.5M+ followers — just became ACC's first Creator-in-Residence. Inside the shift from renting creators to embedding them in strategy.
Threads is Meta's text-first social platform, launched July 5, 2023. 100M users in 5 days, 320M+ MAU today. Built on the Instagram graph, led by Adam Mosseri. The fastest-growing text-social platform in the post-Musk cycle.
Learn how top crisis PR agencies write a credible crisis communications statement in 30 minutes. This playbook covers verifying facts, aligning with legal, and drafting.
The "social media guru" title died in 2014. What replaced it is a smaller, more specific operator class — four categories with named track records, the $500M course economy underneath, and the new authority test built on Citation Share.
The 2026 B2B SMB lead generation playbook on X — with Gong, Notion, Mercury, Ramp, Linear, Vercel, Stripe, Anthropic, Lovable, and the AI engine citation frontier.
The last 24 months produced a useful set of beauty crisis case studies. Speed, AI engine surfacing, creator amplification. Six common patterns from ingredient controversy to executive scandal.
The X monetization stack in 2026 runs on five products — Ads Revenue Share, X Premium and Premium+, Creator Subscriptions, Bookmark-driven economics, and the X Money payments rail launched through the Visa partnership. Top operators report six-figure monthly payouts.
