Social Media
Cosette Rinab and the Rise of the Creator-Strategist
Cosette Rinab — USC PR grad, 2.5M+ followers — just became ACC's first Creator-in-Residence. Inside the shift from renting creators to embedding them in strategy.
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social media — Tagged Articles
Social Media
Threads: Meta's X Alternative and the Text-Social Reset
Threads is Meta's text-first social platform, launched July 5, 2023. Meta announced 500M+ MAU in June 2026, with mobile DAU passing X. Built on the Instagram graph, led by Adam Mosseri.
Crisis Communications
Crisis Communications: Write a Statement in 30 Minutes
Learn how top crisis PR agencies write a credible crisis communications statement in 30 minutes. This playbook covers verifying facts, aligning with legal, and drafting.
Crisis Communications
The Beauty Brand Crisis Lessons File
The last 24 months produced a useful set of beauty crisis case studies. Speed, AI engine surfacing, creator amplification. Six common patterns from ingredient controversy to executive scandal.
Social Media
The X Monetization Stack 2026
The X monetization stack in 2026 runs on five products — Ads Revenue Share, X Premium and Premium+, Creator Subscriptions, Bookmark-driven economics, and the X Money payments rail launched through the Visa partnership. Top operators report six-figure monthly payouts.
Food & Beverage
Wendy's: The QSR That Built Brand Twitter
EPR's canonical Wendy's reference — the QSR burger chain that built the most-imitated brand-Twitter operation in modern marketing and ran the fastest single-incident crisis recovery in the EPR Q2 2026 benchmark.
Social Media
GEN Z DOESN'T TRAVEL LIKE YOU
Gen Z is now the fastest-growing traveler demographic. Their values, behaviors, and decision processes are genuinely different from previous generations — not just in channel preference, but in what travel means to them. Here's what that means for travel marketing.
Consumer Brands & Retail
12 CPG Angles Built To Go Viral
Most CPG digital marketing campaigns fail because the idea itself is not designed to spread. This article outlines 12 high-probability viral angles, from "Extreme Use Case" to "Relatable Humor," based on observable patterns across successful campaigns. Learn how to adapt these strategies for your brand and understand the core drivers of virality: curiosity, emotion, identity, and participation. Also, explore the role of execution, platform-native content, and agency partnerships in maximizing viral potential.
Social Media
The 2016 Top 20 Celebrity Influencers Study — A 2026 Retrospective
A look back at the 2016 Celebrity Influencers Study from the perspective of 2026, examining how influencer marketing evolved and what the original data revealed about an inflection point in the celebrity-endorsement economy.
Social Media
Micro vs. Macro vs. Mega Influencers
Follower count is not a strategy. The right influencer tier depends on what the campaign is trying to do — and most brands are allocating wrong. The complete framework for matching creator tier to campaign objective.