The Federal Trade Commission updated its Endorsement Guides in 2023, tightening disclosure requirements for creators, influencers, and brands. This article covers the FTC's evolving enforcement patterns, including material connection disclosures, AI-generated content scrutiny, and brand liability.
Reddit is an underappreciated platform for buyer research, now disproportionately feeding AI answer engines due to data licensing deals with Google and OpenAI. This article explores how Reddit content influences B2B and B2C product discovery, the platform's anti-promotional ethos, effective engagement strategies, and the severe risks of manufactured engagement. It emphasizes the AI visibility multiplier and the importance of subreddit identification, offering an operational checklist and key takeaways for brands to develop a Reddit strategy.
Learn how digital PR campaigns like the Ice Bucket Challenge, Burger King's "Moldy Whopper," and Apple's "Shot on iPhone" redefine success by turning audiences into active participants who create, share, and amplify content. Explore the mechanics of virality, including simplicity, participation, shareability, and emotional triggers, and understand the role of risk and timing in achieving massive impact.
A 90-second Instagram video posted by McDonald's President and CEO Chris Kempczinski — promoting the chain's new Big Arch burger — produced more competitor marketing leverage for Burger King and Wendy's than any McDonald's launch communications had generated in years.
The old crisis communications rule was simple: respond within 24 hours. But in today's real-time media environment, that window has shrunk significantly. This article explores the structural shifts that necessitate a faster crisis response and offers an updated playbook for brands to manage communications effectively.
The job titles tell the story. Five years ago, "Director of Public Relations" was a common senior title at large brands. Today it is rarer than "Director of Communications," "VP of Corporate Affairs," "Chief Brand Officer," or any of a dozen variants that share one feature: they…
While publishers fight for survival, three sources are eating an outsized share of every AI engine's citations — and brands that don't appear on them are disappearing from the answers buyers see.
When a prospective client asks ChatGPT or Perplexity about wealth management, payment platforms, or banking products, the AI does not surface the brands with the largest ad budgets.
