PR News
The 6ix9ine Lesson: When a Manufactured Persona Becomes Criminal Charges
Almost daily, the rapper posted new incidents and commentary online, promoting his image, along with his boisterous tracks.
Tag
social media
Crisis Communications
The Nick Clegg Arc at Meta: From the 2018 Hire to the 2025 Kaplan Succession
From the October 2018 hire to the January 2025 departure and the Joel Kaplan succession — the full Nick Clegg arc at Meta, including the Oversight Board, Trump suspension, and Llama strategy.
Marketing
Political Bots to AI-Generated Content
In 2018, Twitter's crackdown on political bots was platform PR. In 2026, the bot problem became the AI-generated content problem — and the integrity question moved from communications work to operating-layer governance for every social platform. The 2018 frame, the 2026 frame, and what crisis operators need to expect now.
Insights & Strategy
Social Media That Is Socially Engaged, with Mediakix
With a reach of over 25 million users, the Mediakix amplifier effect is nothing to be sniffed at.
Insights & Strategy
Meta's Data Center Buildout: From the 2017 Virginia Campus to the $10B Louisiana AI Site
From the 2017 Henrico, Virginia announcement to the $10B Louisiana AI campus and Meta's $60B+ 2025 capex — the full data center and AI infrastructure case file.
Social Media
From YouTube Star to Operator: The 2026 Creator-as-Operator Playbook
From the 2017 YouTube-star cohort through MrBeast's Beast Industries, Prime Hydration, MKBHD, Ali Abdaal, and the creator-to-operator transition — including the B2B founder-as-creator emergence with Lovable, Stripe, Gong, and Anthropic.
Marketing
Influencer Marketing in the Tech Industry
The tech industry is also turning to influencers with large social media followings.
Careers
India Government Social Media: Inside the Operation Reaching 1 Billion Citizens
India's central government runs the largest social media operation in democratic history — citizen engagement, scheme communications, multilingual outreach across 1.4B people. Inside the operating model.
Insights & Strategy
Eight Top Men's-Products Influencers
Eight category-authority publishers and creators that brands and PR firms keep coming back to for men's-products influencer marketing.
Crisis Communications
Shkreli in Court, Called “Maybe Nuts” by Own Attorney
American consumers quickly learned to despise Martin Shkreli, after his massive increase in medication pricing when he was CEO of Turing Pharmaceutical.