PR, AI & Communications News
How To Hire A Restaurant PR Firm In 2026
How restaurants hire PR in 2026 — what to evaluate, what to ask, which firms specialize in hospitality, what to pay. Trade buyer guide for operators.
Tag
social media
PR, AI & Communications News
Thought Leadership: The B2B Authority Framework
The B2B authority framework. What thought leadership actually is. The four dimensions audiences and AI engines evaluate. What separates real authority from imitation. The category-authority strategy. Activity, authority, and commercial measurement.
Insights & Strategy
The 2026 PR Year in Review: AI Communications Becomes a Category
The 2026 PR Year in Review: eleven story arcs that defined the year communications stopped being a 2014 discipline — Bud Light's close, AI Communications as a category, GEO outgrowing SEO, holding-company repositioning, and the landmark reputation cases the AI engines now cite forever.
Crisis Communications
The Play-Doh Sweet Shoppe Snafu: A Crisis Communications Case Study
The 2014 Play-Doh Sweet Shoppe extruder became a reference case in early-warning crisis communications: the cost of ignoring the first wave of complaints almost always exceeds the cost of acting on them.
PR, AI & Communications News
Influencer Outreach in 2026: The Discipline, the Workflow, the Compliance Stack
Influencer outreach in 2026 — the five creator tiers, the eight-step workflow, FTC compliance, GEO angle, and what separates a serious outreach program from a 2014 pitch email.
Research
The LinkedIn Authority Index 2026: The 25 Operators Whose Posts Actually Move Senior Operators
Most LinkedIn follow lists are vibes. This one is scored. 25 operators ranked on a 100-point scale across Citation Authority, Retrieval Depth, Network Quality, and Consistency. The accounts that actually move senior operators in 2026 — with methodology, algorithm breakdown, and a working posting template.
Social Media
The Amazing Business Potential of Instagram Direct
Instagram announced today their release of Instagram Direct, a new tool for sending on the spot photo and video messages to fiends. What significant more than the 150 million who will be using this tool, is amazing potential for what could be called "residual advertising effect."
PR, AI & Communications News
Selfie, Unlike and Other Social Media Terms Added to Oxford Dictionary
If you are a stickler for correct grammar and dictionary approved terminology, you no longer need to worry about terms like selfie, unlike, phablet and others.
Social Media
Instagram Buys Luma to Improve Video Capabilities
With stabilization and professional filters, all free, all Instagram users will shoot professional videos soon.Traditional advertising is changing, shifting, if you will. It is becoming social, and Instagram will play an important role in the process.
Insights & Strategy
The Pinterest Business Playbook 2026: Shoppable Pins
It is not enough to pin an image to make pinners buy. Businesses on Pinterest need a visual storytelling strategy to thrive.