Social Media
Does Every Business Need a Website or Social Media Presence?
Does Every Business Need a Website or Social Media Presence?.
Tag
social media
PR News
How Social Media Customer Service Actually Works in 2026
Social media gave customer service its first always-on channel. The disciplines, the response-time expectations, and the platform mechanics that determine whether the channel helps or burns brands.
Social Media
How to Run an Instagram Contest
Whether you're a well-established brand or just getting started, an Instagram contest is an increasingly popular social media strategy - and for good reason.
Ask The Experts
The Era of the News Feed Is Over
Zuckerberg called it in 2019. Seven years on, the feed isn't just dead at Meta — it's dead everywhere the buyer is now asking the question.
Marketing
The Facebook Decline Narrative: A Decade of Wrong Predictions
Eight named "Facebook is dying" predictions over a decade — 2014 Princeton 80% loss model, 2018 Cambridge Analytica, 2019 regulatory pressure, 2020 Stop Hate for Profit, 2021 TikTok replacement, 2022 $232B crash, 2023 metaverse skepticism, 2024 AI disruption. None held. The 2026 picture is 3.07B MAU.
Social Media
Instagram Growth in 2026: Reels, AI Recommendation, and the Creator Economy
The 2019 Instagram fundamentals — video outperforms, hashtag and tag restraint, community over follower count — held up. The 2026 update is Reels, AI recommendation replacing the chronological feed, AI engines retrieving Instagram content, and a matured creator economy.
Insights & Strategy
The 2026 Meta Paid Playbook: Advantage+, CAPI, Reels, and the AI Engine Layer Above
Apple ATT, Advantage+ AI, CAPI, Reels-native creative, and the AI engine layer above Meta — the rebuilt 2026 playbook for marketing across Facebook, Instagram, WhatsApp, and Threads.
PR News
Building New Relationships For Business
In the modern business world, companies can't rely on a great price or an innovative product alone to help them stay ahead of the competition.