This is one PR firm that has taken advantage of the power that social media platforms have, and specifically, Instagram has, on digital marketing.
Coca-Cola's local marketing discipline: the bottler system as local infrastructure, the brand-as-infrastructure principle, how the Olympic and World Cup sponsorships function as local activation platforms, and what the Share a Coke local adaptation model teaches.
The social platforms that matter for marketers — Facebook, YouTube, Twitter, LinkedIn as the baseline, plus the emerging platforms with sustained brand utility. The reference on what to build on and what to watch.
Small budget PR programs that produce big reach — Graza (squeeze bottle olive oil), Magic Spoon, Liquid Death (early years), Olipop, Bobbie, Soft Services (Annie Kreighbaum), Topicals (Olamide Olowe), Eadem, Brightland (Aishwarya Iyer), Fly By Jing (Jing Gao). Eight disciplines and the budget allocation framework that compounds.
The 2026 PR tool stack: Cision (Platinum-owned, owns Brandwatch and PR Newswire), Muck Rack ($1.5B valuation), Meltwater (Altor-acquired May 2024), the post-HARO stack (Connectively, Qwoted, Featured.com), and the AI Communications layer (Otterly.ai, Profound, Athena, Daydream, Goodie AI, Lion).
Donald Trump has already posted more than 30,000 tweets from @realdonaldtrump. Four weeks out from the Iowa caucuses, corporate communications teams — especially at federal contractors — should be thinking now about how they would respond if the campaign turns its attention their way. The audience-reach asymmetry, the wrong response, and what works better.
New market challenges continually prove too difficult, based on the limitations of classroom learning.
The four B2B influencer categories — analyst, practitioner, trade-press journalist, founder peer — how to choose between them, and why B2B influence and AI Citation Share are now the same discipline.
"We have been contacted twice in recent weeks by private PR companies representing Indian govt.
From Paris 2015 to October 7 to Ukraine. The Defense Communications Scorecard — six categories that determine how a national operation performs under sustained information attack.
