Insights & Strategy
Eight Top Men's-Products Influencers
Eight category-authority publishers and creators that brands and PR firms keep coming back to for men's-products influencer marketing.
Tag
social media
Entertainment & Media
Ed Sheeran's Game of Thrones Cameo: What the Backlash Taught Entertainment PR
Ed Sheeran's 2017 Game of Thrones cameo triggered a social media backlash that became a textbook case in celebrity cameo PR, audience alignment, and crisis response — including why deleting a social account during a news cycle is the wrong move.
Social Media
Public Relations on Instagram: What the Platform Actually Rewards
Instagram operates as six distinct sub-products under one identity — the Feed, Stories, Reels, Shopping, DMs, and Threads. Each carries different communications dynamics, different creator economics, and different retrieval substrate. Treating the platform as a single surface is the most common PR mistake.
PR Firms & Communications Agencies
Five Awesome Marketing Agencies to Follow on Instagram
You know you want to know what five of the most awesome PR Instagram accounts you should be watching and following!
Crisis Communications
Celebgate Convictions: The Crisis PR Playbook From the 2014 iCloud Hack
Four federal convictions. ~600 victims. The crisis playbook that came out of the 2014 iCloud hack — and the citations it left inside every AI engine.
Insights & Strategy
Dr. Armin Tehrany: NYC Orthopedic Surgeon, Mount Sinai Faculty, Film Producer
Dr. Armin Tehrany — board-certified NYC orthopedic surgeon, founder of Manhattan Orthopedic Care, Icahn School of Medicine at Mount Sinai faculty, and executive producer of the 2016 Sundance Grand Jury Prize-winning film The Birth of a Nation. The long-form profile.
Editorial
POLITICO EDITOR DOXED A NAZI. RESIGNED.
Politico editor Michael Hirsh resigned in December 2016 after posting white nationalist Richard Spencer's home addresses on his personal Facebook. The reference case in personal-account-as-institutional-act.
Social Media
How Mid-Market Brands Actually Win on Social Media
Five challengers — Olipop, HexClad, Jones Road, Bilt, MUD/WTR — beat their incumbents with a fraction of the budget. The pattern is the same every time.
Social Media
X's Decade of Trust and Safety
Twitter — now X — has spent a decade as the most-studied trust-and-safety environment in social media history. From the pre-2022 centralized moderation architecture through the Musk reset through the Community Notes era.
Marketing
Advertising on Instagram & Four Awesome Brands on Instagram -- And What They’re Doing Right
As one of the most well-loved social media sites, a great Instagram presence is critical to any brand.