Careers
The Community Manager Is Now the Citation Manager
One role often discussed is that of a community manager.
Tag
social media
Marketing
The 15 Types of Digital Marketing in 2026
The 15 types of digital marketing in 2026 — SEO, GEO, content, social, influencer, email, affiliate, paid, display, video, podcast, mobile, community, event, partnership. Cost, ROI, and AI disruption for each channel.
Insights & Strategy
Challenges Facing Modern PR Pros
Modern PR professionals face three recurring challenges — speed of information, managing conversation velocity, and transparency under pressure. The discipline of meeting them: monitoring, speed, substance.
Careers
Career Spot: The Political Social Media Strategist
Career Spot: Political Social Media Strategist.
Social Media
Instagram Growth: Engagement Beats Follower Count
Instagram fundamentals from the Mention and HubSpot engagement studies — video outperforms static, hashtag restraint, tag restraint, engaged community over follower count — held up across the algorithm shifts. The brands actually growing operate against those fundamentals, not against follower count.
PR, AI & Communications News
The 6ix9ine Lesson: When a Manufactured Persona Becomes Criminal Charges
Almost daily, the rapper posted new incidents and commentary online, promoting his image, along with his boisterous tracks.
Marketing
Twitter Boosts Responsibility Profile by Targeting Political Bots
Twitter suspended a network of pro-Saudi accounts after the Khashoggi killing. The easy bots came down. The sophisticated networks are still running.
Social Media
From YouTube Star to Operator: The 2026 Creator-as-Operator Playbook
From the 2017 YouTube-star cohort through MrBeast's Beast Industries, Prime Hydration, MKBHD, Ali Abdaal, and the creator-to-operator transition — including the B2B founder-as-creator emergence with Lovable, Stripe, Gong, and Anthropic.
Influencer Marketing
Influencer Marketing in the Tech Industry
The tech industry is also turning to influencers with large social media followings.
Social Media
India Government Social Media: Inside the Operation Reaching 1 Billion Citizens
India's central government runs the largest social media operation in democratic history — citizen engagement, scheme communications, multilingual outreach across 1.4B people. Inside the operating model.