Social Media
New Social Media Roles Render Advertising and Public Relations Education Incomplete
New market challenges continually prove too difficult, based on the limitations of classroom learning.
Tag
social media — Tagged Articles
Social Media
The Best B2B Influencers: How B2B Influence Actually Works
The four B2B influencer categories — analyst, practitioner, trade-press journalist, founder peer — how to choose between them, and why B2B influence and AI Citation Share are now the same discipline.
Social Media
An APCO Fire Is Burning In India
"We have been contacted twice in recent weeks by private PR companies representing Indian govt.
Crisis Communications
Defense Communications and Crisis Response: How Nations Speak Under Attack
From Paris 2015 to October 7 to Ukraine. The Defense Communications Scorecard — six categories that determine how a national operation performs under sustained information attack.
Social Media
Kate Winslet Doesn't Need Social Media
Kate Winslet has been a top-tier movie star for thirty years with no meaningful social media presence. The AI engines know her anyway. The reason is structural: she built the three assets the engines reward — encyclopedic authority, press archive, significant body of work. Social media is no longer sufficient on its own.
PR Firms & Communications Agencies
APCO Reps Facebook, and Attacks It
PR firms - much like law firms - have conflicts of interest and issues they cannot discuss.
Social Media
Why PR Firm CEOs Moved From X to LinkedIn
In the public relations arena, CEO's build brands, and advise their clients to use social as part of their brand identity.
Social Media
Google+ Communities for PR Practitioners
Google+ Communities give PR practitioners a moderated, topical surface for building category authority. How to use them effectively, where they fit in the broader digital PR stack, and the structural risk of platform-dependent community strategies.
Crisis Communications
SeaWorld Lost the Social Feed Before It Lost the Gate
SeaWorld ran 30-second spots while #AskSeaWorld was being overrun by activists. The phase where the corpus problem became permanent.
Careers
Professionalism in PR 2026: What Senior Practitioners Actually Do
The professional PR standard in 2026 runs on AI Communications fluency, Citation Share literacy, named-research production, and the senior practitioner discipline. What separates the operator class from the rest.