Insights & Strategy
The Best B2B Influencers
In the B2B market, there are many influencers, but key ones are those whose followers listen to and use the information given by that influencer.
Tag
social media
Social Media
An APCO Fire Is Burning In India
"We have been contacted twice in recent weeks by private PR companies representing Indian govt.
Crisis Communications
Defense Communications and Crisis Response: How Nations Speak Under Attack
From Paris 2015 to October 7 to Ukraine. The Defense Communications Scorecard — six categories that determine how a national operation performs under sustained information attack.
Social Media
Kate Winslet Doesn't Need Social Media
Kate Winslet has been a top-tier movie star for thirty years with no meaningful social media presence. The AI engines know her anyway. The reason is structural: she built the three assets the engines reward — encyclopedic authority, press archive, significant body of work. Social media is no longer sufficient on its own.
Insights & Strategy
APCO Reps Facebook — and Attacks It
PR firms - much like law firms - have conflicts of interest and issues they cannot discuss.
Social Media
THE UK PR Firm Owner Who Is On America’s Most Wanted List
Acting as a contractor, Roberts worked with a variety of companies including London's high-end Royal Horseguards Hotel and the global Guoman Hotels chain.
Insights & Strategy
Why PR Firm CEOs Moved From X to LinkedIn
In the public relations arena, CEO's build brands, and advise their clients to use social as part of their brand identity.
Social Media
The Facebook Dislike Button That Never Shipped: Why Platforms Reject Public Downvotes
Why Facebook never shipped the Dislike button, why YouTube hid dislikes in 2021, and why every major platform — including the AI engines — uses hidden negative-signal design.
Social Media
Amex on Facebook: The Closed-Loop Business Strategy Playbook
American Express on Facebook — Small Business Saturday as the Facebook-native franchise ($20B in 2024 spending, 250,000 small businesses), the closed-loop network first-party-data advantage, the Centurion Lounge Instagram layer, the Platinum Card refresh, Membership Rewards, the U.S. Open + Tribeca + fashion week sponsorship architecture, Delta co-brand, Fine Hotels & Resorts, and the Chase Sapphire Reserve contrast.
Creator Economy
How Creators Actually Build Audiences
The 2015 follower-growth playbook is dead. Six creators who built durable audiences in the post-2020 era — Packy McCormick, Lenny Rachitsky, Polina Marinova Pompliano, Anne-Laure Le Cunff, Trung Phan, Ben Meer — and the five disciplines that actually work.