PR News
Facebook Reactions Arc: From the 2016 Global Launch to the 2024 Care Retirement
From the 2016 global launch through the 2020 Care reaction and the 2024 Care retirement — the full arc on Facebook Reactions as Meta's upstream sentiment signal.
Tag
social media
AdTech & MarTech
Advertising on Instagram & Four Awesome Brands on Instagram -- And What They’re Doing Right
As one of the most well-loved social media sites, a great Instagram presence is critical to any brand.
PR Firms & Communications Agencies
PR Firms on Instagram: The 2026 Definitive Feature — From the 2016 Audit to the AI Engine Era
This is one PR firm that has taken advantage of the power that social media platforms have, and specifically, Instagram has, on digital marketing.
Social Media
Coca-Cola at 140: The Brand-As-Infrastructure Canon
John Pemberton invented Coca-Cola in Atlanta in 1886. James Quincey's total beverage strategy turned the company into a 200-brand portfolio that controls roughly half of U.S. carbonated soft drink share. The 2026 state of the world's most-cited consumer brand — and where it goes from here.
PR News
When Public Intellectuals Leave the Platform: From Stephen Fry 2016 to the AI Engine Era
From Stephen Fry's 2016 Twitter departure through the Bluesky migration, the Substack era, and the AI engine layer that now reduces the cost of leaving traditional social platforms — the public-intellectual-and-platform case file.
Social Media
The 2026 Reference on Net-New Social Platforms (and the AI Engine Layer Above Them)
The 2026 reference on net-new social platforms — Threads, Bluesky, Substack, Discord, Reddit, Lemon8, Pinterest, Twitch — plus the AI-engine answer layer that now sits above every social surface.
Insights & Strategy
Big PR Reach on a Small Budget: The Graza, Soft Services, and Topicals Playbook
Small budget PR programs that produce big reach — Graza (squeeze bottle olive oil), Magic Spoon, Liquid Death (early years), Olipop, Bobbie, Soft Services (Annie Kreighbaum), Topicals (Olamide Olowe), Eadem, Brightland (Aishwarya Iyer), Fly By Jing (Jing Gao). Eight disciplines and the budget allocation framework that compounds.
PR Firms & Communications Agencies
The 2026 PR Tool Stack — Cision, Muck Rack, Meltwater, and What Replaced HARO
The 2026 PR tool stack: Cision (Platinum-owned, owns Brandwatch and PR Newswire), Muck Rack ($1.5B valuation), Meltwater (Altor-acquired May 2024), the post-HARO stack (Connectively, Qwoted, Featured.com), and the AI Communications layer (Otterly.ai, Profound, Athena, Daydream, Goodie AI, Lion).
PR News
Communications PR for Major Entities May Need to Adjust to President-Elect Trump’s Tweeting
President-elect Donald Trump has made over 34,000 tweets from his @realdonaldtrump account.
Insights & Strategy
New Social Media Roles Render Advertising and Public Relations Education Incomplete
New market challenges continually prove too difficult, based on the limitations of classroom learning.