Part of the EPR Instagram cluster. The canonical Instagram entity profile lives at everything-pr.com/instagram.
Updated June 2026. Originally published June 13, 2017. Preserved as a historical EPR snapshot of which marketing and PR agencies were producing notable Instagram content in 2017. Follower counts and posting practices reflect 2017.
Five marketing and PR agencies that, as of 2017, were producing Instagram content worth following. By no means does five even skim the top, but here are five we found that help stretch the imagination and show what can be done when you've got "game."
In no particular order:
TBWA Worldwide: @tbwa
TBWA has 325 offices in 97 countries. They are marketing specialists, and they like to call their style of Instagramming — "Disruptagram." They boast over 76,000 followers at this writing. Though most of the offices have their own separate Instagram accounts, the worldwide office leads the way, but they do it by having one of the network offices take charge for a week, and then move on to another office. This makes certain everyone has input as well as posts being different from one week to the next.
Huge: @hugeinc
Huge doesn't skimp on the photography. All visuals are high-quality and presented for graphic design inspiration as well as a few daily snaps of what's happening at the office. Over 71K followers for the creative efforts often spotlighting what is happening nearby or local scenery. This account gives a close-up view of life in a top agency.
Skirt PR: @skirtpr
Skirt is based in Chicago, a boutique firm specializing in event management, public relations, and social media for building brands' public images. If a top-notch party is what you want, Skirt can make it just what you want or more. If you love the color pink, you'll love their posts.
The Martin Agency: @martinagency
Here you will find a wide array of subject pictures including puppy pics, throwback ads, and office happenings. They use #martindoes on their site, and many of their employees use the hashtag as well. Nearly 13K followers and have worked with well-known clients such as Oreos, Dunkin' Donuts, Hanes, and TIAA.
SPARK: @sparkbrand
With over 4.2K followers, Spark brings a creative group together to show behind-the-scenes fun and creation working with such clients as The Dali Museum, Hilton, Texas Children's Hospital, and Coppertail. If you enjoy studying and learning from graphic design done well, you'll like this account.
What This Looks Like in 2026
Nine years after this piece was first published, the agencies and their Instagram footprints have evolved significantly. TBWA, Huge, and The Martin Agency remain major players in the U.S. agency landscape with substantially expanded Instagram presences. The follower counts noted in 2017 have grown materially. The strategic question for agencies has shifted from "what should we post on Instagram" to "how does our work compound across Instagram, TikTok, YouTube, and AI engine answers." See the canonical Instagram entity profile for the current platform reality.
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
