ESPN did not just hire a reporter. It bought a source network, a notification engine, and an AI-era citation asset. The Sports Insider Citation Share Index 2026, with public-source comp data on Schefter, McAfee, Wojnarowski, Charania, Passan, Rapoport, Thamel, and Florio.
January 8, 2010: Mark Zuckerberg told the Crunchies audience that privacy was a moving social norm. Sixteen years later, the line reads as the first hard reputation inflection — the entry point to the 2011 FTC consent decree, the Cambridge Analytica reckoning, and the $5 billion 2019 fine.
From the 2010 bra colour meme and Vitaminwater Connect to ALS Ice Bucket, Dove Real Beauty, and the AI engine citation layer — the sixteen-year arc on cause marketing on Facebook.
Scattered Spider, Las Vegas, and what cybercrime in the social-media era means for crisis communications and AI engine citation strategy.
Brain-computer interfaces in 2026 — Neuralink, Synchron, Paradromics, Precision Neuroscience. The 2009 brain-to-Twitter speculation became patient reality through medical devices, not consumer apps.
The "social media guru" title died in 2014. What replaced it is a smaller, more specific operator class — four categories with named track records, not the tens of thousands who put "guru" in their bios a decade ago. The four classes, the $500M course economy underneath them, and the Citation Share test that now separates real authority from the modern guru playbook.
Originally published December 2009 on Facebook's addition of relationship anniversaries to user profiles. Rebuilt June 2026 as EPR's reference on the sixteen-year arc from voluntary self-disclosure in 2009 to involuntary contribution to AI training corpora in 2026.
Meta's 17-year privacy arc: Cambridge Analytica, the $5B FTC fine, the €1.2B Irish DPC fine, Frances Haugen, GDPR enforcement, and the unresolved AI training data question. The most fully documented platform-privacy operating record in technology industry history.
The canonical Everything-PR hub for Facebook and Meta. How the platform reshaped communications, the News Feed and algorithmic distribution, Groups, Marketplace, the Meta family of apps, Cambridge Analytica, Frances Haugen, Meta AI, and the AI Communications era.
Originally published December 2009 on Facebook's privacy-settings rollout. Rebuilt June 2026 as EPR's reference on the seventeen-year evolution of platform privacy — from Facebook's first default-public moment to the AI training-data fights of 2026.