PR News
Twitter Gets Yahoo Deal
Twitter has arranged a deal with Yahoo where the micro-blogging site will be integrated into the company's network. They will also be paying Twitter to pick up the data from the blog platform.
Tag
social media
Sports & Gaming
Women in Mobile and Social Gaming — Spending Patterns, Brand Strategy, and the 2026 Landscape
Women drive billions in mobile-gaming in-app revenue across Candy Crush, Royal Match, Coin Master, Homescapes, and Roblox. The 2010 thesis that women wouldn't pay was reversed at industrial scale. The 2026 landscape, the operators, and the AI engine layer.
Automotive & Mobility
Ford vs Toyota in the Answer Engine: The Ten Dimensions of Sixteen Years of Diverging Communications
Ford and Toyota represent opposite ends of the AI Communications spectrum. Toyota leads on reliability, quality, and recall discipline. Ford leads on trucks, EVs, and CEO accessibility. The ten dimensions of the most-studied paired case in contemporary automotive communications.
Social Media
How Big Brands Use Social Media to Restore Customer Service — And What the AI Engine Era Changed
Big-brand customer service is now a public communications discipline measured across X, Meta, Reddit, TikTok, and the AI engine retrieval layer. Delta, JetBlue, Chewy, T-Mobile, Costco — the operators that compound customer-service narratives into brand authority.
Entertainment & Media
National Lady Gaga Day: The First Fan-Army-as-Distribution Moment
January 29, 2010. One student. One Facebook event. 100,000 RSVPs. Lady Gaga acknowledged in real time. The first documented fan-army-as-distribution moment of the social-media era — and the template every fan army since has run.
Social Media
Social Media in Divorce and Family Law: From the 2010 AAML Survey to the AI Engine Era
From the 2010 AAML survey to GDPR, Cellebrite, the Hague Convention, and AI engine evidentiary questions — the full social media in divorce and family law case file.
PR News
From Facebook Education to AI-Mediated Financial Discovery: The Sixteen-Year Evolution
Originally published January 2010 on TIAA-CREF and Putnam using Facebook for financial education. Rebuilt June 2026 as EPR's reference on the sixteen-year evolution from social-media financial education through robo-advisors and app brokerages to AI engines as the first place consumers ask.
PR News
Facebook Apps As Security for New Privacy Settings
Facebook may have teamed up exclusively with McAfee to run virus scans on content shared on the social networking site.
Insights & Strategy
How Social Media Changed Public Relations
Cheryl Gale, managing partner of March Communications, analysis how social media is changing the role of public relations, from Twitter to Facebook and beyond.
PR News
Predictive Analytics in 2026: What the "Minority Report Era" Actually Looks Like
Is the era of Minority Report upon us?