Twitter Gets Yahoo Deal

By EPR Editorial TeamFebruary 25, 20101 min read

Share

Twitter has stood up to some pretty big guns in the past year or so. They've turned down various potential buyers and insisted that the popular social media venue can and will continue on its own. Well, not completely alone, since other companies are rapidly realizing that if they want to tap into the power that is Twitter, they need to integrate. Yahoo is one of these. Recently, Facebook revealed their liaison with Twitter, now Yahoo is following suit. They will be incorporating Twitter into just about every area of their business, including Yahoo Mail, Search, Finance and News, just to name a few. "The information in one single tweet can travel light-years farther with this Yahoo integration," Twitter co-founder, Biz Stone, said in a statement. "Tweets in more places brings relevance where and when you need it most." Adding to the Pot Until now, Twitter hasn't made any money for its creators. It has always been a free micro-blogging site and an open platform, allowing everyone and their dog to create applications that let folks tweet from their phones, laptops and just about anything electronic. But these days Twitter is starting to pull in some cash by charging the big networks like Yahoo, Google and Bing for the data being collected. Since that includes around 50 million tweets a day, that revenue could be pretty good. Not to mention, how great is it for Twitter that they get free promotion and end up being paid for other companies to push their stuff? That's just good business.

TagsPR News Social Media PR & Social Media Strategy

Written by

EPR Editorial Team

EPR Editorial Team - Author at Everything Public Relations