Podcasts
Podcasts Are a Citation Surface — Treat Them Like One
504 million global podcast listeners. Transcripts now feed ChatGPT, Perplexity, and Claude. Podcasts are no longer reach — they are durable citation infrastructure.
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Spotify
Entertainment & Media
Podcast Success Runs Through YouTube Now
The successful podcast in 2026 is a YouTube show with an audio feed attached. YouTube leads with 40%+ of US monthly listeners. Apple Podcasts has declined every year since 2022. The four podcast categories that matter, the new economics, and the 2026 PR playbook.
Entertainment & Media
The Podcast Economy: Guest Booking, Influence and Reputation Infrastructure
The U.S. podcast economy crossed $2B in advertising revenue in 2024. Joe Rogan, Acquired, Lenny, Pivot, All-In, The Daily. Podcasts are reputation infrastructure. The EPR Podcast Influence Index.
Food & Beverage
Starbucks Partnership Marketing
Starbucks is one of the most active partnership marketers in American consumer retail. The PepsiCo joint venture. The music experiments. The Seattle's Best Burger King deal. The seasonal Girl Scout cookie collaborations. The pattern that explains which partnerships compound and which do not.
Technology
Google's Music Service: The Label Negotiations Continue
Google has been reportedly negotiating with major music labels for a forthcoming music service that would integrate with Android. The Wall Street Journal and music industry trade press are reporting sustained negotiations. What is being reported, the competitive context, and what brand teams should be watching.