
Technology to Keep Prospects and Boost Returns
This article discusses retargeting & remarketing, among ways a business has the capability to stay in touch with prospects online such as Google Remarketing.

This article discusses retargeting & remarketing, among ways a business has the capability to stay in touch with prospects online such as Google Remarketing.

We are all in an “economic tar pit” in Europe. Growth is so slow it is almost horizontal. Where is future growth going to come from? Governments argue about the need to either borrow more, or cut more from spending, or both. Businesses despair at the lack of demand for their products and services. In many parts of the world things are looking very gloomy. Here though is the key to possible solutions. Many, not ALL parts of the world are suffering from stagnant economies and poor growth. Some actually are doing very well indeed.

Mobile devices are here to stay. The challenge for enterprises is to contain the security risks so that the increased productivity, freedom and cost savings are not outweighed by the burdens.

In Spain, almost 4 out of 5 Internet users are surfing the web on smartphones, followed by laptop/netbook (80,9%) and desktop computer (78,8%) .

Data is bombarding Facebook at a velocity, variety and volume that is so vast, it's one of the main reasons for the creation of the Graph Search – and to eventually kill the clout of search behemoth, Google.

Israeli mobile security start-up Skycure has exposed a vulnerability that could allow hackers to control and spy on iPhones. If this vulnerability is exploited, hackers would access a user’s private information, including passwords, while the spying process would remain completely unnoticeable, given an impression of a secure connection.

Domo, a venutre launched by Omniture co-founder Josh James, has recently closed a Series B financing round, raising $60 million. To date, the total funds invested in Domo account for more than $125 million.

ePrize announced the acquisition of Bulbstorm, which further extends the capabilities of the company's customer engagement platform currently used by more than 50% of the Fortune 500 brands.

Anna Cahill Leonard is responsible for client strategy and counsel, and will also launch Antenna Group's Technology practice later this year.

Saying the PR industry has changed since I started my career just six years ago is an understatement.