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In Apple’s Mind, The Enemy of My Enemy is a Friend
Technology PR & Tech Communications

In Apple’s Mind, The Enemy of My Enemy is a Friend

The World Wide Developers Conference kicked off this week and among the revelations from developers, one of the most curious came from Apple upon the unveiling of its new iOS 7. The upgrade for iOS on Apple’s mobile devices has received mostly impressive reviews and represents the biggest change to its mobile OS since its development. Despite all the positive reviews, there was considerable confusion over one move from Apple.

Editorial Team ·
The Coming Sony Shift - Can the World's Most Famous Tech Producer Produce?
Technology PR & Tech Communications

The Coming Sony Shift - Can the World's Most Famous Tech Producer Produce?

Arguably the world's most famous and venerated technology corporation, Sony has had its fair share of hardships these last few years. With a generation of consumers migrating from big screen, big ticket electronics onto so-called "smart devices" and their incumbent tiny screens, Sony's "bread and butter" products must now take a back seat to their Xperia and other lines. The big question on every Sony fan or investor's mind is; "can the company revisit the summit of the technology mountain."

Editorial Team ·
3 Reasons Nonprofits Need YouTube
PR News

3 Reasons Nonprofits Need YouTube

Online communities exist in an endless variety of form and shape and nonprofits are sitting up and paying attention: these communities offer new ways to engage lots of potential donors. Facebook and Twitter are huge, but some people fail to recognize that YouTube is also a social networking website. In fact, YouTube is a much bigger phenomenon than either Facebook or Twitter and is second in world web traffic only to the Google behemoth.

Editorial Team ·
4 Pinterest Tips for Nonprofits
PR Insights & Public Relations Strategy

4 Pinterest Tips for Nonprofits

From the standpoint of nonprofits, making use of social media networks such as Twitter and Facebook is a no-brainer. These online communities allow nonprofits to tell potential donors about their work, engage the public, and drive traffic to nonprofit websites. Pinterest, on the other hand, may be a bit more difficult to understand, from the standpoint of a nonprofit. How can pinning items to a virtual bulletin accomplish any of those above mentioned goals?

Editorial Team ·
The Deep Web: Walk on the Wild Side
PR News

The Deep Web: Walk on the Wild Side

While Google takes you by the hand and leads you with a smile to pictures of kittens and puppies, while you laugh at the latest Grumpy Cat meme, while you skip down the aisles of e-commerce buying baseball cards and gumdrops, the Deep Web lies beneath.

Editorial Team ·
Social Networking and Charities: 10 Benefits
PR News

Social Networking and Charities: 10 Benefits

Charities are beginning to sit up and take note that social networking sites are useful tools on a variety of levels. A charity can make a message felt, reach a wide number of people from varied target groups, learn more about what does and doesn’t work, and mobilize support, just by working social media.

Editorial Team ·