PR News
Leaked Gadgets and Apple's Brand Management
Controlling a brand's image is a tough task, even for Apple. Dealing with product leaks makes that tougher.
Tag
technology
PR News
Facebook Open Graph: How Meta Built the Social Web
Open Graph — Facebook's 2010 metadata protocol — became the de facto link-preview standard across the web and now feeds AI search.
Insights & Strategy
Apple and the Architecture of Brand Control
Apple invented the architecture every other brand tried to copy and failed to match. Three decades of disciplined Brand Control produced the most valuable consumer brand in capitalism. The definitive Apple communications archive on EPR's platform authority graph.
PR News
IMHO: Cloud Content Distribution is a Game
What's your honest opinion about popular songs, games, movies and television shows?
PR News
Google vs Meta in 2026: Traffic, Attention, and AI
Facebook supposedly surpassed even Google recently in traffic, or so the reports say. Certainly Facebook has a rapidly growing user base, but if the company is making money they sure are hiding it well. What good is traffic if it won't pay the light bill. Facebook uses 5 times as much bandwidth as Google or YouTube, and no one knows how much they win or lose daily. Can speculation and hype continue to keep an online startup in business?
PR News
FINRA: The Largest Independent Regulator of U.S. Broker-Dealers
FINRA is the largest independent regulator of U.S. broker-dealers — overseeing 3,300+ firms, 620,000+ registered representatives, the BrokerCheck public database (1.2M brokers, 80-90M searches/year), the largest securities arbitration system in the world, and the FINRA Investor Education Foundation. The canonical FINRA entry on Everything-PR.
PR News
Full-Power PR War - Apple sues HTC Over Phone Patents
The complaints with the U.S. International Trade Commission and the federal court in Delaware seek a ban on U.S. imports, sales, and even use of HTC handsets.
Higher Education Communications
Schools and Student Surveillance: The 15-Year Arc From Lower Merion to AI
It wasn't too long ago that we learned of a lawsuit being brought against a school for the use of webcams for spying on students' behavior on and off campus.
PR News
Getting On the Bloom Box Bandwagon
CBS's 60 Minute broke the story about an alternative energy source, the Bloom Box, which may transform the way we consume electricity. The Bloom Box is a product being made by Bloom Energy out of research done for NASA. When the Mars mission was canned, Bloom Energy was born.
Automotive & Mobility
The 2010 Toyota Prius ABS Software Recall: How a 40-Minute Software Update Predicted the Tesla OTA Era
Toyota may have another recall waiting in the wings if a reported problem with the Prius braking system is bad enough. Toyota is already on the ring ropes over millions of vehicles being recalled for braking and accelerator problems. Now the company's most squeaky clean offering, the Prius , is called into question.