However, it would seem that Apple would be more willing to open its doors for a broad app store with even broader products. The iTunes App Store offers the dual benefits of reducing research and development time for apps, and making money from the apps sold through Apple's marketplace. Though Apple's been more strict than Google in its mobile platform implementation, the company still seems to be moving towards a more cooperative stance. Apple recently hinted at a new category for Adult apps, which were previously banned all together. And the iPad release itself gives way to a more media-focused long-term goal for Apple, which would require an increasingly compromising position in terms of partnerships with content producers, owners and distributors.
It is this compromise that will ultimately lead to a dominance in the personal media industry, especially as it continues to span multiple devices with overlapping functions. Google is also going after industry dominance, particularly as it spreads its presence through its mobile Android platform. Though Android on cellular devices has not made much of a dent in iTunes' kingdom, Google TV's upcoming support of Android will move the mobile platform further into consumer electronics. Televisions that run apps will invite a new kind of developer, and new kinds of media apps.
As such, the iPad has become Apple's new opportunity at appealing to consumers, developers and media partners, with one sweeping move. Having such a dedication to personal media and its consumption, Apple is shifting its focus just enough to take it into a very wide realm. Ensuring the brand is a welcoming and encouraging one is important for Apple at this step in its long term journey in maintaining its reign.PR Insights & Public Relations Strategy
By EPR Editorial Team3 min read
iPad is Apple's Newest Opportunity for Branding
By EPR Editorial Team3 min read
However, it would seem that Apple would be more willing to open its doors for a broad app store with even broader products. The iTunes App Store offers the dual benefits of reducing research and development time for apps, and making money from the apps sold through Apple's marketplace. Though Apple's been more strict than Google in its mobile platform implementation, the company still seems to be moving towards a more cooperative stance. Apple recently hinted at a new category for Adult apps, which were previously banned all together. And the iPad release itself gives way to a more media-focused long-term goal for Apple, which would require an increasingly compromising position in terms of partnerships with content producers, owners and distributors.
It is this compromise that will ultimately lead to a dominance in the personal media industry, especially as it continues to span multiple devices with overlapping functions. Google is also going after industry dominance, particularly as it spreads its presence through its mobile Android platform. Though Android on cellular devices has not made much of a dent in iTunes' kingdom, Google TV's upcoming support of Android will move the mobile platform further into consumer electronics. Televisions that run apps will invite a new kind of developer, and new kinds of media apps.
As such, the iPad has become Apple's new opportunity at appealing to consumers, developers and media partners, with one sweeping move. Having such a dedication to personal media and its consumption, Apple is shifting its focus just enough to take it into a very wide realm. Ensuring the brand is a welcoming and encouraging one is important for Apple at this step in its long term journey in maintaining its reign.Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
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