Tennessee Wildlife Resources Agency Issues Marketing RFP
DUE DATE: 10/13/2023 14:00:00 CDT
1. SCOPE AND TERMS
a. This solicitation is for the procurement of a contract for Tennessee Wildlife Resources Agency (TWRA), to provide a marketing platform for the management of TWRA’s digital marketing communications, such as SMS/text messaging, emails, RSS feeds, social media, etc.
2. IMPLEMENTATION AND ONGOING SUPPORT
a. Training, and ongoing customer support services shall be included with the Contractor’s subscription.
b. Access to existing Web-based recorded trainings around standard account functions and capabilities
c. Access to account specialists as needed for technical support
d. Up to five (5) hours of message template and integration development within 90 days of kickoff
3. SOLUTION INCLUSIONS MARKETING COMMUNICATIONS CLOUD
a. The Communications Cloud is a Software-as-a-Service (SaaS) solution that enables government organizations to connect with more people. By leveraging a marketing management platform, TWRA shall be able to utilize a number of different outreach mediums, including email, SMS/text messages, RSS feeds, and social media integration to connect with its target audiences.
4. INCLUSIONS:
a. Ability to link via API to link with sales database.
b. Unlimited email sends with industry-leading delivery and management of all bounces. We average twelve (12-13) million emails a year.
c. Support to upload and migrate existing email lists and access to participate in the Contractor’s Network
d. Ability to send mass notifications to multiple devices
e. 24/7 system monitoring, email and phone support during business hours, autoresponse to inbound messages from end users, and emergency support
f. Text-to-subscribe functionality
g. Up to two (2) web-hosted training sessions annually
h. Up to fifty (50) administrators
i. Up to one (1) Contractor account(s)
j. Access to a complete archive of all data created by TWRA for all bulletins sent and all subscriber activity.
k. Up to three (3) hours of message template and integration development
l. Up to 200 subscription topics
m. Up to five hundred thousand (500,000) SMS/text messages per year from a shared short code within the United States
n. (International numbers are not supported) SMS/text messages not used in the
Period of Performance shall not carry over to the following year
5. COMMUNICATIONS CLOUD DETAILS:
a. The subscription includes the following domain(s) and sub-domain(s):
ii. www.gooutdoorstennessee.com
