TEXAS ECONOMIC DEVELOPMENT MARKETING SERVICES
CLOSING DATE AND TIME: DECEMBER 12, 2023 – 2:00 P.M.
PROPOSAL INFORMATION
I. Introduction
1. Background
- The City of Mesquite Economic Development department has experienced explosive economic growth since 2016. To effectively manage this rapid expansion, the city officially launched its Economic Development Strategic Plan in the first quarter of 2023, featuring a comprehensive array of goals and initiatives.
- The primary objective of this RFP is to procure comprehensive marketing services for the Economic Development Department of the City of Mesquite, TX. This effort aims to be directed by external expertise, aligning with the City of Mesquite, TX Economic Development Strategic Plan Goals 1 thru 5.
- 2. Project Overview
- Audit of existing assets, including but not limited to:
- Mesquite Economic Development Website https://mesquiteecodev.com/
- Social Media Platforms:
- Mesquite TX Economic Development YouTube channel
- https://www.youtube.com/channel/UCnJE13AtAEsdSLN_1aolefg
- LinkedIn https://www.linkedin.com/company/mesquitetxecodev/
- Future additions, i.e., Facebook, Instagram
- Existing marketing flyers. (See Attachment A)
- Search Optimization Services (S.E.O.) services with a specific focus on the following platforms:
- Mesquite Economic Development Website https://mesquiteecodev.com/
- Social Media Platforms:
- Mesquite TX Economic Development YouTube channel
- https://www.youtube.com/channel/UCnJE13AtAEsdSLN_1aolefg
- LinkedIn https://www.linkedin.com/company/mesquitetxecodev/
- Future additions, i.e., Facebook, Instagram
- Conducting keyword research to identify the most relevant keywords for the EDC’s website.
- Optimizing the EDC’s website for search engines, including title tags, meta descriptions, and content.
- Creating social media content for the Economic Development department.
- Developing marketing campaigns.
- Measuring the SEO and marketing efforts.
- Designing and creating a real time dashboard to track key KPIs, based on measurables listed under Goals #1 – 5
- initiatives in the economic development strategic plan.
- Creation of a digital BRE (Business, Retention and Expansion) marketing strategy.
- Graphic design including print ads.
