Part of the Compass Tops Luxury Real Estate index.
The Agency ranks #4 in the EPR Luxury Real Estate Brand Authority Index Q1 2026, with a Brand Authority Score of 71 on a 0-100 scale. The index, which analyzed Q4 2025 earned media coverage across 12 tier-1 business, real estate, and luxury publications, places The Agency directly behind Douglas Elliman (76) and ahead of SERHANT. (68). The index attributes The Agency's position to founder Mauricio Umansky's media presence and the Netflix series Buying Beverly Hills, which together produce the strongest cross-vertical reach in the index.
What the EPR Luxury Real Estate Brand Authority Index Measures
The index analyzed Q4 2025 earned media across the 12-publication panel, including The Wall Street Journal, Bloomberg, The New York Times, Mansion Global, The Real Deal, and Inman, among others. Each brokerage was scored on four dimensions: Coverage Volume, Authority Quote Share, Sentiment Index, and Reporter Reach. Those dimensions combine into a composite Brand Authority Score with a maximum of 100.
Why The Agency Ranks #4
The Agency's score of 71 reflects an earned-media position the index ties directly to two named assets: Mauricio Umansky and Buying Beverly Hills on Netflix. According to the index, Umansky's media presence and the Netflix show "translate directly into earned coverage." The result, as the index describes it, is the strongest cross-vertical reach of any brokerage in the ranking, coverage that spills beyond the real estate trades into entertainment and lifestyle press.
That cross-vertical footprint is what differentiates The Agency's #4 finish from the brokerages immediately around it. Where most top-10 entrants compete for citations inside a defined tier-1 real estate and business panel, The Agency's narrative reaches audiences and reporters outside that panel because of the Netflix vehicle.
The Umansky Factor
The Agency was founded by Mauricio Umansky, who also appears on Netflix in Buying Beverly Hills. The index names Umansky as the executive driving The Agency's earned coverage, a pattern the index identifies more broadly across the ranking: eight of the top 10 brokerages have a single named executive driving the majority of their coverage. The Agency fits that template, with the distinguishing feature that Umansky's media surface area extends into entertainment press through the Netflix show.
The Agency's own corporate communications reinforce the same axis. The brokerage's site directs visitors to watch Umansky and The Agency on Netflix in Buying Beverly Hills, and publishes The Agency Magazine alongside The Agency Art House, an art advisory arm. The site also documents franchise and office expansion, including announcements of a new office in San Miguel de Allende, Mexico, and a new franchisee in the Cayman Islands.
Where The Agency Sits in the Broader Luxury Real Estate Story
The index calls out a set of cross-brand patterns that contextualize The Agency's position. The most directly relevant is "The CEO is the brand": eight of the top 10 brokerages have a single named executive driving the majority of earned coverage, and brokerages without a media-trained, quote-ready CEO struggled to break tier-1 regardless of size. The Agency's #4 ranking, anchored on Umansky, is consistent with that pattern.
A second pattern the index flags is citation infrastructure: tier-1 reporters cite the same five to ten brokerages repeatedly because those brokerages have built the relationships, the data feeds, and the named-spokesperson reliability that beat journalism requires. The Agency's score of 71 places it inside that recurring set of citable names, behind Compass (87), Sotheby's International Realty (82), and Douglas Elliman (76), and ahead of SERHANT. (68), Christie's International Real Estate (65), Corcoran Group (61), Coldwell Banker Global Luxury (58), Brown Harris Stevens (54), and Engel & Völkers (49).
The index also identifies concentration risk as a category-wide issue, six of the top 10 had more than 35% of Q4 coverage come from fewer than five reporters, and characterizes reporter diversification as the most underweighted variable in luxury real estate PR. The index does not assign a specific concentration figure to The Agency.
What the Score Signals Going Forward
The Agency enters the next refresh of the EPR Luxury Real Estate Brand Authority Index with a defined and named earned-media engine: Umansky plus Buying Beverly Hills, producing the strongest cross-vertical reach in the index. The #4 position at a score of 71 documents the current state of that engine within a Q4 2025 measurement window across 12 tier-1 publications.
