Companies that want to learn more about their target markets should be investing in some of the top paid market research tools and platforms available to them. Through these types of platforms, companies can access both freely available market data, and collect their own data from customers through different data collection strategies.
Statista
Statista collects data from several different sources and turns them into visual charts, graphs, stats, and market research reports that are easier to understand. Additionally, since the data on the platform is constantly being updated, companies can keep coming back to the same piece of data for longer periods of time to see how they're changing. Statista has data on practically every topic, which means it's a great tool for companies to use when trying to learn more about market trends or consumer purchasing behaviors. It also has a great user experience and a search function that's quite powerful, but the free plan that companies can use is quite limiting.
Buzzsumo
Buzzsumo analyzes over 300 trillion social media engagements and over 8 billion articles and it's a great social media and content marketing market research tool for businesses. It shows which influencers can help companies increase the reach of their content, which topics are receiving a lot of attention, and what content is generating a lot of engagement. Any business that wants to create a more effective content marketing strategy should be relying on the platform because it makes it a lot easier to figure out what's going to generate a lot of engagement and help companies improve their rankings on search engine results pages.
