- Generate visitor-related economic impact for the region.
- Foster positive relationships with our community stakeholders.
- Support citywide and regional economic development efforts.
- Regional presence, outreach, and leadership (best practices).
- Promote the long-term development of the destination.
- Create/maintain a positive brand identity for Elk Grove.
- Solicit the feelings, perceptions, and attitudes of visitors, residents, and key business and community stakeholders toward Elk Grove as a place to live, and visit for leisure and business reasons.
- Clearly define Visit Elk Grove’s unique and distinctive attributes that have both emotional and functional benefits to its visitors and investors.
- Solicit a uniform understanding of Elk Grove’s positive attributes so that current proponents and future partners can create consistent messaging that is in alignment with the favorable experience that visitors, investors, and others come to the city looking to gain.
- Define the Elk Grove experience by listening to visitors, residents, and key stakeholders, and create a community-based strategy that will allow VEG, the City, and its stakeholders to communicate its product, services and experiences more effectively by uniting around a commonly understood message.
- Yield insights and learning that will be used to shape the RFP and creative brief for a creative brand agency to develop a new destination brand.
