On the more factual and accountable side, reporters and old acquaintances of Steinbrenner hit runs through vicarious eyes and ears. Richard Goldstein, of the New York Times, reported that Steinbrenner “was often portrayed by the news media as a blowhard and a baseball know-nothing”. Many joined to give the world a briefing of the owner’s life and accomplishments. Op-Ed Contributor for the New York Times, Fay Vincent, wrote The Pride of the Yankee, detailing the writer’s good and bad run-ins with the Yankee’s strong arm in a first person account, humanizing who some have depicted as a baseball beast.
Other media outlets have used the news of Steinbrenner’s death to help bring home the hotdogs. Muckety.com cashed in on the deal by publishing an interactive map titled Yankees’ owner heirs to profit from tax loophole, showing those in relationship to Steinbrenner who “will benefit from the year-long gap in the estate tax”. Wikipedia was even able to update their George Steinbrenner article in the past couple of days to cash in on Internet hits.
Then we can take a look at a different type of contributor to all of the Yankees’ media output. Bob Sheppard, the Yankee Stadium public announcer, passed away on July 12 at age 99, leaving the world to grieve a voice powerful enough to carry the Yankees for over 50 years. A man who had an incredible track record academically, through his collegiate accomplishments and service to those he taught as a speech teacher, and as a voice that will accompany baseball game footage of the past for years to come. His voice told a story to those who listened to his play-by-play accounts of nearly 4,500 Yankee games.
So what does this mean for the Yankees? To me, as an American introduced to baseball at a young age, although never becoming a die hard fan, it means that the Yankees and baseball are at a loss no matter how it’s spun. With both men, I see talent and major lifetime goals and accomplishments. I see an end to an era that made the Yankees who they are and baseball what it is today. It’s the beginning to more exciting things which are yet to come.
On the more factual and accountable side, reporters and old acquaintances of Steinbrenner hit runs through vicarious eyes and ears. Richard Goldstein, of the New York Times, reported that Steinbrenner “was often portrayed by the news media as a blowhard and a baseball know-nothing”. Many joined to give the world a briefing of the owner’s life and accomplishments. Op-Ed Contributor for the New York Times, Fay Vincent, wrote The Pride of the Yankee, detailing the writer’s good and bad run-ins with the Yankee’s strong arm in a first person account, humanizing who some have depicted as a baseball beast.
Other media outlets have used the news of Steinbrenner’s death to help bring home the hotdogs. Muckety.com cashed in on the deal by publishing an interactive map titled Yankees’ owner heirs to profit from tax loophole, showing those in relationship to Steinbrenner who “will benefit from the year-long gap in the estate tax”. Wikipedia was even able to update their George Steinbrenner article in the past couple of days to cash in on Internet hits.
Then we can take a look at a different type of contributor to all of the Yankees’ media output. Bob Sheppard, the Yankee Stadium public announcer, passed away on July 12 at age 99, leaving the world to grieve a voice powerful enough to carry the Yankees for over 50 years. A man who had an incredible track record academically, through his collegiate accomplishments and service to those he taught as a speech teacher, and as a voice that will accompany baseball game footage of the past for years to come. His voice told a story to those who listened to his play-by-play accounts of nearly 4,500 Yankee games.
So what does this mean for the Yankees? To me, as an American introduced to baseball at a young age, although never becoming a die hard fan, it means that the Yankees and baseball are at a loss no matter how it’s spun. With both men, I see talent and major lifetime goals and accomplishments. I see an end to an era that made the Yankees who they are and baseball what it is today. It’s the beginning to more exciting things which are yet to come.
Written by
Editorial Team
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.
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