The public relations industry constantly features new shifts and innovations. Companies make moves and shake their businesses up – here’s a few of this weeks’ happenings:
Omnicom Moving Zocalo to Critical Mass
According to this report, rumblings in the grapevine speculate that media group Omnicom plans to shift the lucrative media relations firm Zocalo Group into digital design shop Critical Mass. This move will make Critical Mass more of an all inclusive “full service” company, and Ketchum a standalone company with an established successful practice called Ketchum Digital.
Omicom made a savvy business move with this decision, as it most likely moves some of Zocalo’s leaders into executive positions at Critical Mass.
Mindshare Appoints MWW PR
Mindshare’s clients include some of the biggest companies in the world, such as, Facebook, Nike, Chanel, and Unilever. This UK media company expanded by appointing MWW as their agency of record. The first job for the newly appointed MWW involves helping with Mindshare’s latest initiative, Huddle. Huddle facilitates a “flagship festival of ideas, collaborations, and entrepreneurship.”
PadillaCRT Buys Joe Smith
PadillaCRT ranks as one of the top independent agencies in PR, and focus their efforts on steadily growing. Most recently, they bought out the branding shop, Joe Smith. As a result of the buyout, PadillaCRT adds seven new staffers to its team. These include Joe Smith principles, Christian Markow, and Barry Saunders. Joe Smith’s clients included Chick-fil-A, The College of William & Mary and GE.
Rubenstein Appoints New Senior VP Client Services Director
Richard Rubenstein, President of Rubenstein Public Relations (RPR), announced that Gerry Casanova joined the company as Senior Vice President, Client Services Director. Casanova gained experience as an industry veteran with more than 20 years of experience, specializing in client service and media relations.
“This is an exciting time for the agency as we continue to expand our practice areas and leadership bench. Gerry is a talented, respected and accomplished public relations professional who provides outstanding client management, strategic counsel and team building skills. The agency is committed to delivering impeccable service and exceptional media results for all our clients. We will continue to add talented industry professionals like Gerry who bring exceptional value to our clients and staff development,” said Richard Rubenstein.
Maybe Rubenstein PR read our profile of them – but we still don’t think they are a good firm.