25 Great Influencer Campaigns In Video Game Space

Influencer marketing is a powerful tool in the video game PR space, enabling developers and publishers to reach new audiences through trusted voices in the gaming community. Here are 25 great influencer campaigns that have made a significant impact:

1. “Fortnite” – Ninja’s Stream with Drake
   Fortnite partnered with popular streamer Ninja and rapper Drake for a highly publicized live-stream event that significantly boosted the game’s visibility and player base.
2. “Among Us” – Collaboration with Streamers like Pokimane
   The developers of Among Us worked with popular streamers like Pokimane and xQc to play and promote the game, leading to its viral success.
3. “Call of Duty: Warzone” – Activision’s Streamer Partnerships
   Activision engaged popular streamers such as Dr Disrespect and TimTheTatman to showcase Warzone, effectively leveraging their large audiences.
4. “Genshin Impact” – Influencer Campaigns with TikTok Creators
   miHoYo collaborated with TikTok influencers to create engaging content and challenges related to Genshin Impact, which helped the game trend on social media platforms.
5. “The Witcher 3: Wild Hunt” – Influencer Partnerships for Expansions
   CD Projekt Red partnered with influencers to showcase the game’s expansions and DLCs, utilizing gameplay reviews and live streams to build excitement.
6. “Minecraft” – Celebrity YouTubers like PewDiePie
   Mojang saw a significant boost when PewDiePie and other YouTubers created content around Minecraft, leading to a resurgence in the game’s popularity.
7. “Hades” – Influencer Reviews and Streaming
   Supergiant Games engaged influencers and streamers to review and play Hades, generating buzz and positive word-of-mouth through platforms like Twitch and YouTube.
8. “Cyberpunk 2077” – Early Access with Influencers
   CD Projekt Red provided early access to influencers and streamers before the official release of Cyberpunk 2077, creating pre-launch hype and anticipation.
9. “Animal Crossing: New Horizons” – Collaborations with Lifestyle Influencers
   Nintendo partnered with lifestyle and home décor influencers to showcase creative island designs and in-game activities, expanding the game’s reach beyond traditional gamers.
10. “Valorant” – Closed Beta with Influencers
    Riot Games strategically used influencers during Valorant’s closed beta to build hype and provide exclusive gameplay footage to their audiences.
11. “Apex Legends” – Influencer Events and Challenges
    Respawn Entertainment organized special influencer events and challenges, inviting top gamers to participate and showcase Apex Legends to their followers.
12. “Star Wars Jedi: Fallen Order” – Streaming with Star Wars Influencers
    EA collaborated with influencers who are also Star Wars enthusiasts to create content around the game, enhancing its appeal to dedicated Star Wars fans.
13. “Demon’s Souls” – Gameplay Reviews by Influential Gamers
    Bluepoint Games worked with prominent gaming influencers to review and play the Demon’s Souls remake, generating significant buzz and excitement.
14. “Final Fantasy VII Remake” – Influencer Reaction Videos
    Square Enix used influencers to create reaction videos and gameplay content for the Final Fantasy VII Remake, driving engagement and anticipation.
15. “Fall Guys: Ultimate Knockout” – Collaboration with Twitch Streamers
    Mediatonic teamed up with popular Twitch streamers for exclusive gameplay streams and challenges, contributing to the game’s viral success.
16. “The Last of Us Part II” – Influencer Interviews and Reviews
    Naughty Dog provided early copies of The Last of Us Part II to select influencers, who then created in-depth reviews and interviews, fueling pre-release excitement.
17. “Death Stranding” – Kojima’s Influencer Outreach
    Hideo Kojima’s unique approach involved sending out special packages to influencers, leading to unboxing videos and early gameplay content.
18. “Gears 5” – Collaboration with Influential Gamers
    Xbox and The Coalition engaged well-known gamers and streamers to promote Gears 5, leveraging their reach for gameplay previews and reviews.
19. “Super Smash Bros. Ultimate” – Influencer Fighter Reveals
    Nintendo’s reveal of new fighters through influencer content helped build excitement and maintain ongoing interest in the game.
20. “Hollow Knight” – Community-driven Influencer Content
    Team Cherry encouraged influencers to explore and create content about Hollow Knight, leading to a strong community-driven promotion.
21. “Ghost of Tsushima” – Influencer Preview Events
    Sucker Punch Productions held influencer preview events, giving top gamers early access to Ghost of Tsushima and encouraging them to share their experiences.
22. “No Man’s Sky” – Influencer Partnerships for Updates
    Hello Games used influencers to showcase major updates and improvements to No Man’s Sky, helping to shift public perception positively.
23. “Sea of Thieves” – Streamer Events and Collaborations
    Rare organized special events with streamers to play Sea of Thieves, fostering a sense of community and generating interest through live content.
24. “Tekken 7” – Collaboration with Fighting Game Influencers
    Bandai Namco worked with fighting game influencers and competitive players to promote Tekken 7, leveraging their expertise and following for effective marketing.
25. “World of Warcraft” – Influencer Participation in Expansion Launches
    Blizzard Entertainment engaged influencers for World of Warcraft expansions, using their content to showcase new features and maintain player engagement.

These campaigns highlight the strategic use of influencers to drive engagement, create buzz, and build anticipation for video games, leveraging their large followings and content creation abilities to reach broader audiences.