PR News
Nov 9, 2009
PR Tip of the Week: Green Cars
The auto-PR industry should understand that a pitch should focus on a real value and not on something illusory, spoon-fed to the reader for the sake of a successful sale.
3 min readRead more
Editorial Team
Editorial Team, Everything-PR
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About Editorial
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.
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PR News
Nov 7, 2009
Breaking News: There Is Hope for the Grammar Police
As any author on the Web knows, there is a virtual army arrayed to stamp out grammatical errors out there. The good news for citizen journalists today is, "There is hope after all." A recent study reveals how these barracudas of bad grammar can mediate their own paranoia, and in the end cut us all some well deserved slack.
3 min readRead more
PR News
Nov 7, 2009
Sex and Violence in Advertising - A Mainstream Phenomena
Violence and humiliation, sexual degradation and interracial relationships make the core of many fashion ads. What is the message, what market are these companies trying to target?
3 min readRead more
PR News
Nov 6, 2009
Microsoft Is the Most Engaging Global Property, comScore Reports
comScore, Inc. found that Microsoft Sites captured nearly 15 percent of time spent online worldwide in September, making it the most engaging global property, followed by Google Sites and Yahoo! Sites. Facebook.com, which continues to see significant growth on a worldwide basis, was the fourth most engaging destination with visitors spending 1.4 billion hours on the site in September, up 193 percent from the previous year.
3 min readRead more
PR News
Nov 6, 2009
Why FREE Marketing Still Works
Free! This word has long been one of the key attention-getters for PR agencies and marketers. The key question is: does "free" still work as a marketing or PR strategy?
3 min readRead more
PR News
Nov 4, 2009
Impress Labs Public Relations to Run PR Campaign for Sigma
Sigma Life Science has selected Impress Public Relations to handle their public and media relations as the company grows and expands. The PR firm will be working to help Sigma improve their business and take advantage of the global market.
3 min readRead more
PR News
Nov 3, 2009
Darling Agency to Work With Best Cheese
Darling Agency has been chosen by Best Cheese to serve as their advertising agency of record. The firm will be working with a one million dollar budget and incorporating social media and online advertising into the campaign.
3 min readRead more
Marketing News & Digital Marketing Strategy
Nov 2, 2009
Business Travel and Other Dinosaurs
Business travel has been a mainstay of the industry for some time. However, the new trend is away from frivolous and inefficient business. This segment of the travel industry may never rebound to the position it once held, and perhaps it never should. Emerging technologies, combined with corporate business' new found logic around expenditures reveals interesting potential, as well as a necessary shift.
3 min readRead more
PR News
Oct 31, 2009
Future of PR: PR May Be Headed To Oz
Traditional PR, or more precisely, the crisis management arm of it, has a rude awakening coming. The business in need of such damage control efforts are not far behind either. With an ever constricting economy, and ever growing needs of the world's people, no one can long afford the hype and misdirection for long. The 21st Century, if anything, will likely be about accountability and no buck passing in the end.
3 min readRead more
PR News
Oct 31, 2009
Twitter Lists -- Great Tool or Another Way to Waste Time?
Can Twitter Lists help PR and marketing professionals organize their networking? Or, is Twitter Lists yet another overly complex social networking tool that will drain their time and lower their productivity?
3 min readRead more