
Paid Tweets -- a Scary Marketing Tactic or a Brilliant PR Tool?
Halloween is almost here! We can expect to see plenty of "scary" Halloween costumes and decorations. What we don't expect, however, is scary marketing tactics.

Editorial Team, Everything-PR
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.

Halloween is almost here! We can expect to see plenty of "scary" Halloween costumes and decorations. What we don't expect, however, is scary marketing tactics.

Just when you thought the economy was at zero growth, Walmart expands their market to the dead. News today reveals that the company will now offer caskets, urns, and even funeral jewelry to their valued customers.

“While cereal can be a healthy and convenient breakfast for children, this study shows that cereal companies are targeting children with their least healthy products. Clearly there’s a lot of room for improvement.” - Jim Marks, MD, MPH, senior vice president and director of the Health Group, Robert Wood Johnson Foundation.

Just when we thought we'd seen everything that could become pink do so, here are a number of bizarre products that have become icons for breast cancer awareness.

Sahara Media has selected Edelman as their agency of record. The communications company will be handling financial communications. They will also take on many other aspects of helping Sahara expand.

Reuters news today suggests on the one hand consumer confidence up, while other reports from the same agency reveal world consumer concern still on the increase. If the most respected news agencies, and even Nielsen do know know that is going on, how can the public? The conflicting reports from Reuters and Nielsen may even suggest some numbers suggleing on an International scale. At the very least, inconsistent reporting is not what people need in these troubled times.

The Dig Pink volleyball game on Oct. 22 ended well, with over $800 in donations to breast cancer assocation, Side-Out Foundation. The teams offers special incentives to those who donated and many fans wore pink in support of breast cancer awareness.

Deutsch LA has been selected by Volkswagen of America to serve as their agency of record. The company will be handling sales and advertising for the automotive company.

Restructure will see BBC Worldwide's PR operation report directly to the corporation's communications director, Ed Williams.

Ogilvy & Mather Worldwide announced in a recent release is delighted to have been appointed as the global communications partner of UPS, following a thorough and professional selection process which narrowed down the choices from eight global networks over a six-month period.
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