Marketing
Jul 26, 2021
Jumpstarting Promotional Campaigns
When starting a business, one of the first steps in helping the company grow and get past all of its competitors in the market are promotional campaigns.
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EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
AI Communications
Jul 24, 2021
Crisis PR: How to Manage a Newsworthy Crisis
When a crisis becomes newsworthy, most organizations lose not because the crisis was unmanageable — but because they hesitated. Here's what effective crisis management actually looks like when the press is already calling.
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Marketing
Jul 23, 2021
Effective Marketing Tactics for Small Budgets 2026: Seven Plays, Named B and C-Tier Exemplars
Seven marketing tactics that earn their cost on a small budget in 2026 — with named B and C-tier brand exemplars for each. Mercury, Ramp, Linear, Resend, PostHog, Plain, Loops on the B2B side; Magic Spoon, Olipop, Poppi, Graza, Omsom, Ghia on consumer.</excerpt
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Insights & Strategy
Jul 22, 2021
What Are the Functions of Public Relations?
The functions of public relations — media representation, content development, crisis communications, reputation management, social media, and stakeholder relations — and how each builds and protects an organization's reputation.
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Insights & Strategy
Jul 22, 2021
What Comes First?
Marketing and public relations are 2 very different industries.
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Marketing
Jul 22, 2021
Five Digital Marketing Tips for Finance Firms
Five digital marketing disciplines for finance firms — mobile-first website, real SEO, content engine, trade press, customer experience. Compliance constrains every channel. Trust is the entire sale. The firms that compound treat each one as a multi-year discipline.
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Insights & Strategy
Jul 21, 2021
OnePlus 2021: The Benchmark-Throttling Misleading-Statement Case
OnePlus's July 2021 benchmark-throttling case became a reference for how technical-product brands handle misleading-statement crises in independently-verifiable categories. The Geekbench delisting, the failed contextualization attempt, and what tech-brand crisis practice now defaults to.
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Insights & Strategy
Jul 21, 2021
The Aftermath of Communications and PR
crowd people pl sant jaume barcelona 21325063.
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Crisis Communications
Jul 20, 2021
What Should a Crisis Communication Plan Include?
A crisis communication plan is the operational document that decides whether the first 24 hours of a crisis go controlled or chaotic. The eight elements every plan must include — risk assessment, the team, activation protocol, pre-approved holding statements, internal procedure, contacts list, monitoring across every surface (traditional, social, AI engines), and post-crisis evaluation — plus the one-page quick reference and the drill cadence that decides whether the plan actually works.
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Marketing
Jul 20, 2021
How to Use Emotional Marketing Online
Emotional marketing at scale is the marketing discipline most often discussed and least often executed at the standard required. Coca-Cola's Hilltop, polar bears, and Holiday Truck. McDonald's I'm Lovin' It and Famous Orders. Nike's Just Do It, Jordan, and Kaepernick. The three canonical cases and what brand and PR teams across the broader category should be taking from them.
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