Marketing
Aug 6, 2021
Improving product adoption
New products warrant changes to marketing systems.
3 min readRead more
EPR Editorial Team
Editorial Team, Everything-PR
ContributorPREditorialCommunications
About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
Marketing
Aug 4, 2021
Affiliate Marketing in 2026: Wirecutter, The Strategist, Creator-Affiliate Hybrids, and the $15B Referral Economy
Affiliate marketing in 2026 is a $15B+ commission-driven referral economy. Wirecutter, The Strategist, Tom's Guide, RTINGS run as the affiliate tier of legacy media. Amazon Associates, ShareASale, Impact, PartnerStack the platforms. MrBeast Feastables, Marques Brownlee — creator-affiliate hybrids dominate.
3 min readRead more
PR News
Aug 3, 2021
What Are The Next Best PR Steps
Plenty of companies at the start of the pandemic decided to take a protective approach by holding back on promotional and marketing efforts.
3 min readRead more
Insights & Strategy
Aug 2, 2021
Different Types of Copy in Marketing and PR
Although the past year accelerated the digital trend, most people and companies around the world were already going digital long before that.
3 min readRead more
Social Media
Jul 31, 2021
Startups and Social Media Platforms
The importance of social media for new companies has never been more obvious, however, there are some companies that still need help in navigating this field.
3 min readRead more
Luxury
Jul 30, 2021
Rick De La Croix: The Operator Who Built Hublot Into a Cultural Brand
Jacob Arabo built new luxury from the founder's chair. Rick De La Croix built it from the distributor's office. Two parallel architects of the same structural shift — from heritage luxury to cultural luxury — working from opposite sides of the trade. De La Croix executed Hublot's celebrity-partnership and boutique-as-cultural-destination playbook under Jean-Claude Biver across Latin America and the United States, founded Bomberg Watches, and runs Ares Distributors.
3 min readRead more
Insights & Strategy
Jul 30, 2021
Achieving more Market Share for your Company with PR
The main goal of every business is to have a bigger market share to increase sales and profitability.
3 min readRead more
Corporate Communications
Jul 30, 2021
Pivoting Business Landscapes Efficiently
However, many business owners also tend to be smart decision makers, as that's another essential skill when owning a company and having it become successful.
3 min readRead more
Industry Leaders
Jul 29, 2021
Who Is David A. Steinberg? Zeta Global Two-Time Unicorn Founder
David A. Steinberg has built two unicorns and taken both public — InPhonic, the second-biggest tech IPO of 2004 behind only Google, and Zeta Global (NYSE: ZETA), co-founded with John Sculley.
3 min readRead more
Manufacturing
Jul 29, 2021
GRAINGER, FASTENAL, FERGUSON: THE $50B MARKETING SECRET
U.S. manufacturing, construction, logistics and industrial distribution generate combined revenue exceeding consumer brands, tech and entertainment. The marketing trade press covers 5% of it. Grainger, Fastenal, Ferguson, Oldcastle.
3 min readRead more