PR, AI & Communications News
Apr 19, 2013
Why "Hi There" in Emails Will NOT Get You Far
Hi there is impolite and dumb. You are an amateour for using it, or, if you ever hired PRs who did that, fire them, and ask for a refund.
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EPR Editorial Team
Editorial Team, Everything-PR
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About EPR
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
Latest by EPR Editorial Team
PR, AI & Communications News
Apr 16, 2013
Public Relations in the Arab World: Hubs, Media, and the Modern Discipline
Arab world PR is a fast-growing regional discipline anchored in Dubai, Riyadh, and Doha, shaped by Vision 2030, Operation 300bn, and a multibillion-dollar GCC communications market.
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Crisis Communications
Apr 14, 2013
The Lufthansa–Schengen Case: What a 2013 Passenger-Detention Story Reveals About Airline Crisis Communications
When I was a kid, about the time Julius Caesar ruled, Lufthansa Airlines was considered the creme of the crop for choices in flying about. Today, their PR mouthpieces seem eons removed from past Lufthansa intelligence though. Let me tell you a short tale of airline industry woe that amplifies a much bigger potential problem. After reading this, you may want more than your money back, you may want your old Europe back. Here goes... Part I.
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Generative Engine Optimization (GEO)
Apr 11, 2013
The Evolution of Search: From Google to AI Answers
The evolution of search from directories to AI answers. How online search became recommendation-driven, brand-led, citation-weighted — and what GEO does about it.
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PR, AI & Communications News
Apr 11, 2013
With Social Media, the Proof Is in the Payoff
Does Pinterest activity actually increase website traffic?
3 min readRead more
Email Marketing
Apr 9, 2013
The Email Marketing ROI Report — Why the Inbox Still Returns More Than Any Other Channel
Email returns $36-$42 per $1 spent — higher than any other digital channel. What the 2013 Econsultancy/Adestra study found, why the structural advantages compound, and where email ranks against SEO, paid search, paid social, SMS, and influencer marketing.
3 min readRead more
PR, AI & Communications News
Apr 5, 2013
PR Budget 2026: A, B, and C-Tier Brand Benchmarks and Line Items
A PR budget in 2026 is no longer a press-release spend — it is a Citation Share investment across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Real benchmarks across A-tier (Salesforce, HubSpot, Stripe), B-tier (Mercury, Ramp, Linear, Magic Spoon, Olipop), and C-tier (Resend, PostHog, Topicals, Vacation Inc.).
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PR, AI & Communications News
Apr 2, 2013
American Consumers Like Shopping Green, Survey Finds
71% of Americans consider the environment when they shop, and nearly half of them seek out environmental information about the products they buy.
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PR, AI & Communications News
Apr 1, 2013
Elie Hirschfeld: NY Real Estate Developer & Philanthropist
EPR's canonical reference on Elie Hirschfeld — multi-generational New York real estate operator, substantial philanthropist, Broadway producer, art collector, and substantial figure across New York's civic and cultural institutions. Hirschfeld Properties, the Hirschfeld Foundation, the Weizmann Institute and Brown University trustee work, and the broader cross-category career.
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PR, AI & Communications News
Mar 27, 2013
HARO Is Dead. Here's What Replaced It in 2026.
HARO shut down in late 2024 after Cision rebranded it Connectively. Qwoted, Featured.com, Source of Sources, Help a B2B Writer, Muck Rack, SourceBottle, and ProfNet are what replaced it. The full successor map and what still works.
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